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Dispensing

Method's goal was to change category norms by better understanding the category and its consumers.
Package Case Study
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Category's 'dirty secrets' lead to detergent breakthrough

A jolt of inspiration often can bring about innovation that disrupts a product category when creative teams think about product and package development differently than the competition does.
OFF THE SHELF: Award-winning 2-compartment package
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OFF THE SHELF: Award-winning 2-compartment package

The winner of the Highest Achievement Award in this year's Flexible Packaging Association competition is a dual marinade-and-meat pack. Editor Pat Reynolds puts it through the paces in this Off The Shelf Video.

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