Dosing

Yes_to_Carrots
Package Case Study
|

Yes To says 'yes' to airless dispensers for hair and skin care products

All-plastic pump helps Yes To introduce Yes to Carrots facial moisturizer. Yes to Tomatoes and Yes to Cucumbers will come next.
E-BOOK SPECIAL REPORT
42 Best Package Designs
Sign up to receive timely updates from our editors and download this e-book consisting of our editors' picks of most notable package designs. Updated for 2014!
OFF THE SHELF: Method's 8x concentrated detergent
Video |

OFF THE SHELF: Method's 8x concentrated detergent

Cleaning products maker Method has gone green big time by coming up with an 8x concentrated laundry detergent. Jim George delivers a few observations about the packaging of this clever product.
Method's goal was to change category norms by better understanding the category and its consumers.
Package Case Study
|

Category's 'dirty secrets' lead to detergent breakthrough

A jolt of inspiration often can bring about innovation that disrupts a product category when creative teams think about product and package development differently than the competition does.

Pages

Subscribe to Dosing

Newsletters

Don't miss intelligence crucial to your job and business!
Click on any newsletter to view a sample. Enter your email address below to sign up!
GENERAL INTEREST
PACKAGE DESIGN/DEVELOPMENT
Each newsletter ranges in frequency from once per month to a few times per month at most.