Results of survey of breakthrough packaging technologies from the last 25 years name reclosable and microwavable packaging as the innovations that have had the greatest impact.
Backed by an aggressive ad campaign featuring a James Brown Motown classic, Farmland Foods’ Oven Perfect packaging has convenience written all over it.
When brand managers and packaging engineers at Conagra saw an opportunity to delight the consumer and differentiate their microwave popcorn brand, they didn’t hesitate.