Structural

Beverage Roundtable: Sell it with structure
 Video | July 17, 2012

Beverage Roundtable: Sell it with structure

Marcus Hewitt of Dragon Rouge and Will Burke of CB'a Brand Engine, Lisa Baer of Baer Design Group and Rob Wallace of Wallace Church help us recap the structural innovations of some Beverage Roundtable favorites.
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New 4”-wide square polypropylene tub.
Package Case Study
| May 15, 2013

Smart Balance gets square

In May 2013, Smart Balance, a division of Boulder Brands, Boulder, CO, began market introduction of redesigned packaging for all of its 13 popular, heart-healthier buttery spread products.
News
| May 14, 2013

NACD 2013 Packages of the Year announced

Commercial packages in seven categories are rated on factors such as innovation, sustainability, graphics, decoration, and more. A prefilled hummingbird feeder is deemed Best of Show.
Column/Opinion
| May 2, 2013

Analyzing Budweiser’s bowtie can

Has Budweiser gotten bent out of shape over nothing, or are contoured cans the shape of things to come?
Package Case Study
| May 1, 2013

Energy drink takes flight in slim, aluminium can

New Fuga beverage—a mix of energy and herbal ingredients—launches in a slim, 12-oz aluminium can that provides consumer appeal and recyclability.
Package Case Study
| May 1, 2013

Miller Time reinvented with sleek, easy-grip bottle

MillerCoors uses package design as a tool to influence the beer category, launching a sleek, contoured bottle for its Miller Lite brand that reinvents the drinking experience.
ColaLife crate
Feature Article
| April 12, 2013

Medicine kit package helps ColaLife save lives in Zambia

Wedge-shaped anti-diarrhea Kit Yamoyo package ‘piggybacks’ in unused space within CocaCola crates to take advantage of the beverage giant’s global distribution system.
Package Case Study
| April 5, 2013

First frozen coffee drink kit stands up and stands out in flexible pouch

Frozen coffee blend kit to debut in the grocer’s freezer section in a brightly colored flex-pack featuring graphics that build on Seattle’s Best Coffee’s 40 years of coffee-making experience.
Package Case Study
| April 5, 2013

'Considered Curation' directs design of herbal martini

Thoughtful selection and nurturing of each element of new ALTAR herbal martini line leads to brand that marries old-time apothecary with California contemporary.
Package Case Study
| April 4, 2013

Wine by the single-serve PET glass served up for summer

Single-serve wine in a stemware-style PET glass is launched, using proprietary technology that keeps the product fresh and the glass clean from handling.

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