Structural

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Bold new look for Valvoline

The Valvoline Co.'s new "global" brand identity began reaching the marketplace this October in the form of DuraBlend, the company's semi-synthetic blend of motor oil.
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Feature Article
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'Alternative' packs milk sales

In an effort to recapture market share lost to rival beverages, milk processors are turning to more contemporary containers-with strong sales results.
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The whole world in its hands

Affecting 146 markets globally, the new redesign of Diet Coke offers more than meets the American eye.
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Deep skirt delivers strong shelf impact

When El Paso Chile Co. of El Paso, TX, started shipping its dips and salsa, it used a conventional continuous-thread closure on its glass jar. Its chief appeal was a deep skirt that allowed room for plenty of graphics.
Film unwinds from left to righton this horizontal rotary form/film/seal machine. The machine produces about 60 pouches/min. A sa
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Stand-up pouch stands tall on the shelf

A first-of-its-kind rotary hf/f/s machine helps Indiana candy and snack maker Golden Stream introduce 30 products in stand-up pouches. Retailers like the ways pouches can be merchandised; consumers like the resealable zipper that's applied in-line.
Sleek, inverted PVC bottles (left) for private-label shampoos and moisturizers won the gold award. Silver went to a tube with a
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In the eye of the beholder

Good looks and marketing muscle characterize this year's cosmetics and personal care winners in NACD's annual packaging competition.
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Designers pick top ten

What will be hot in '97?
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Dairyland tests Tetra's latest

In August, Dairyworld Foods of Vancouver, British Columbia, Canada, became the first in the world to commercialize a new pouch concept from Tetra Pak Canada (Aurora, Ontario, Canada).
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Pack Expo Plus: Seminars, conferences and allied shows

High-tech packaging solutions, new resin technologies, healthcare packaging, and better sealing technologies are just a few of the areas covered in conferences and seminars during Pack Expo week.
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Coffee marketer launches shapely can

Shaped cans have attracted plenty of attention lately, particularly the cans tested by Atlanta-based Coca-Cola Co. in Europe (see PW, April '96, p.

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