Structural

Package Case Study
| March 25, 2013

Pepsi launches first new bottle design in 16 years

The new bottle's bold swirl and elevated profile are said to reflect the brand's attributes and youthful spirit.
E-BOOK SPECIAL REPORT
45 Best Package Designs
45 Best Package Designs
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Avive image
News
| March 15, 2013

HCPC announces 2012 Compliance Packages of the Year

Avive, Med-ic, and Strattera earn top honors from the Healthcare Compliance Packaging Council at RxAdherence.
Scotts creates a no-mess, no-guesswork lawn spreader that works with pouched lawn-care products that snap into place and provide controlled-flow dispensing.
Feature Article
| March 5, 2013

Flexible packaging specification guidelines

Here are nine tips to help you get started with the process of deciding what film or films to include in a flexible structure or in a rigid package with film barrier.
Package Case Study
| March 4, 2013

Kraft continues to build on liquid water enhancer success

Kraft creates a liquid version of its Crystal Light beverage mix, packaging it in a portable, pocket-sized container decorated with vibrant rays of color.
Package Case Study
| February 13, 2013

Seed mix entices in new windowed bag

A new package design for 20-lb bags of food-plot seed for deer allows for gravure-printed graphics across the entire bag, as well as a see-through window insert.
Package Case Study
| February 12, 2013

Shaped candy boxes get chocolates back on gifting radar

Cadbury introduces brightly decorated boxes shaped in flower and heart designs for its chocolate pralines, positioning them perfectly for gift giving.
Phillip VanDusen
Column/Opinion
| February 1, 2013

The sentient side of package design

Philip VanDusen, executive creative director of brand consulting firm Landor Associates, explains how sensory packaging can elevate a brand, making it more likely to be picked up off the shelf.
Feature Article
| January 4, 2013

BOPP bag for cat litter delivers shelf appeal, reduces damage

Dissatisfied with damage from its previous paper bags, MFM Industries, Inc. switches to polywoven BOPP bags that add strength and offer market differentiation.
AeroShot Energy image
Feature Article
| December 14, 2012

Packaging critical for AeroShot Energy launch

Portability, dispensing, and graphics help market air-based energy product, as discussed in this exclusive Q&A.
Fig. 1: Flexibles go big with Scott’s Snap-Pac lawn care
Feature Article
| December 5, 2012

Session touts the packages of tomorrow, today, plus: 'best-of-show' highlights

Here's your ticket to more than 130 video booth tours, a session on the latest trends, news and day-by-day audio podcast highlights from the editors of Packaging World, including a recap of packaging trends as presented by VP/Chief Editor Pat Reynolds.

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