Ben & Jerry’s Salted Caramel Brownie Brown Ale, a collaboration with New Belgium Brewing, combines the visual assets of both com
Package Case Study

Master the art and science of the brand stretch

Build brand awareness, enhance brand credentials, drive incremental usage among loyalists, and attract new users by stretching your brand into new and different areas.
E-Book Special Report
Total Cost of Ownership
Sign up to receive timely updates from our editors and download this E-Book Special Report to learn how to calculate the true Total Cost of Ownership (TCO) of your packaging machinery.
With lavender being a key ingredient in Mentholatum’s Nighttime Vaporizing Rub, the company included images of the sprigs of the
Package Case Study

Marketing green products through package design

Color, icons, graphics and materials are just a few of the design elements that need to be considered when creating packaging for ‘green’ products in an omni-channel environment.
Db3 chose a carton with a larger footprint for its ZootBites cannabis-infused brownies to help the product stand out in a retail
Package Case Study

Legitimizing pot products through package design

Seattle startup Db3 strategically designs packaging for its Zoots cannabis-infused edibles that positions the brand as safe, consistent, and fun, while appealing to a wider consumer base.
Viniq Web
Package Case Study

Elegant glass bottle enhances shimmering liqueurs

E&J Gallo uses a clear glass bottle with a slim and elegant shape to showcase its new shimmering liqueur products, colored in deep, rich colors.
Seniors represent lucrative market opportunity

Seniors represent lucrative market opportunity

Euromonitor says the over-60 group will account for 18% of the global population by 2030.
IN-STORE THEATRE. A change in approach for Fairy’s shelf-ready packaging from technical transportation to in-store theatre has r
Package Case Study

Is your package design focused on driving sales?

Designing for sales success means understanding what motivates people, what appeals to them, and what catches their eye, and delivering that through standout packaging.
CONCEPT REINFORCED. For Taco Bell and Doritos’ co-branded Nacho Cheese Doritos Locos Tacos product, packaging—which looks like a
Package Case Study

Co-branding for a competitive edge

To deliver greater value to consumers and provide product differentiation, national and licensed brands are working together to produce products and packaging with a complementary message.
Joe Pagliaro, Director of Innovation and Packaging, Heineken USA

Speaking of innovation

What inspires packaging innovation? Why is it necessary? And how does the consumer fit into the equation? Joe Pagliaro, Director of Innovation and Packaging at Heineken USA, shares his insights and experiences.
CROSS-GENERATIONAL. With its bright, sunny colors and modern ‘Meta’ font, a redesign for the Metamucil brand feels totally of-the-moment and makes fiber a cross-generational product.
Package Case Study

Ageless and timeless: packaging for boomers

As the Baby Boomer population grows, brands relevant to their demographic use youthful packaging that highlights health and wellness, without emphasizing age.
INGREDIENT STORY. In redesigning its tortilla packaging in 2011, Garden of Eaten’ used an enhanced ingredient story and non-GMO claims to dial up its clean positioning.
Feature Article

The clean movement: beyond the label

Consumers today expect something better when it comes to product ingredients, product delivery, and brand experience. Does your packaging convey clean label transparency?


Subscribe to Strategy


Don't miss intelligence crucial to your job and business!
Click on any newsletter to view a sample. Enter your email address below to sign up!
Each newsletter ranges in frequency from once per month to a few times per month at most.