Strategy

Healthcare packaging seminar May 6-7, 2014 to address challenges faced in China, including medical package design, validation, and regulatory issues.
News
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First LifePack Forum slated for Suzhou, China

Healthcare packaging seminar May 6-7, 2014 to address challenges faced in China, including medical package design, validation, and regulatory issues.
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42 Best Package Designs: 2014 edition
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By establishing an Office of Pharmaceutical Quality, FDA hopes to spur pharmaceutical manufacturers to address batch process, packaging, and other problems impacting the supply chain.
Feature Article
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FDA wants pharma to move from compliance to quality

By establishing an Office of Pharmaceutical Quality, FDA hopes to spur pharmaceutical manufacturers to address batch process, packaging, and other problems impacting the supply chain.
Phil Hurst, CEO, Truett-Hurst, Inc.
Column/Opinion
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A toast to wine pack innovation

Phil Hurst is CEO of Healdsburg, CA-based Truett-Hurst, Inc., a wine company that in the last couple of years has introduced several new products in unique packaging formats: a paper-wrapped bottle, a molded paper bottle, and a square glass bottle, among them.
 SLIMMER STRUCTURE. It’s no accident that lower-calorie food offerings are being presented in smaller, slimmer packaging. Kellogg’s To-Go Breakfast Shakes offer a perfect example.
Package Case Study
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Appeal to the subconscious through package design

In order for packaging to work as an effective branding tool, it must evoke positive emotions, memories, and personal context in a conscious and subconscious manner.
This is one of 12 packages evaluated in a recent Affinnova audit.
Feature Article
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Streamlined packaging key to future blood glucose monitor sales

Gaining diabetic patient adherence necessitates that meters and their packaging engage users by combining simplicity and functionality.
Affinnova Design Audit: Diabetes meters included 600 nationally representative diabetes patients, who evaluated the 12 U.S. brands: Accu-Chek Aviva, Accu-Chek Compact Plus, Accu-Chek Nano, Breeze 2, Contour USB, Freestyle Freedom Lite, Freestyle Insulinx, OneTouch UltraMini, OneTouch UltraSmart, ReliOn, True2Go, iBG Star.
News
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Affinnova releases package design audit for diabetes blood glucose monitoring systems

A study of 600 diabetes patients reveals gap in brand perception vs meter packaging design.
Paromi Artisan Tea Company achieved premium package appeal for retailers with a custom glass bottle and the story of Paromi’s worldwide search for unmatched ingredients.
Feature Article
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Twelve tips for selling new packaging ideas to retailers

The biggest retail chains in the U.S. and Europe hold most of the cards when it comes to negotiating the look and feel of new products and packages for their shelves.
Feature Article
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Managing the big picture of package development

Package development can often feel like wrestling with a many-headed monster.
Feature Article
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How package development projects fail

There are more than a few ways package design projects can end in failure. But most can be avoided by planning ahead and avoiding these common pitfalls.
Sleek aluminum cans with brighter graphics deliver appeal for this vitamin-enhanced, pre-exercise beverage that aims to burn calories. This illustrates how all package design is a balance between marketing, branding, and product information.
Feature Article
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Simple ways to reduce the marketing disconnect

Brand, sales, and marketing managers for packaged goods products have a tough job.

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