Strategy

CROSS-GENERATIONAL. With its bright, sunny colors and modern ‘Meta’ font, a redesign for the Metamucil brand feels totally of-the-moment and makes fiber a cross-generational product.
Package Case Study
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Ageless and timeless: packaging for boomers

As the Baby Boomer population grows, brands relevant to their demographic use youthful packaging that highlights health and wellness, without emphasizing age.
E-BOOK SPECIAL REPORT
42 Best Package Designs
Sign up to receive timely updates from our editors and download this e-book consisting of our editors' picks of most notable package designs. Updated for 2014!
INGREDIENT STORY. In redesigning its tortilla packaging in 2011, Garden of Eaten’ used an enhanced ingredient story and non-GMO claims to dial up its clean positioning.
Feature Article
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The clean movement: beyond the label

Consumers today expect something better when it comes to product ingredients, product delivery, and brand experience. Does your packaging convey clean label transparency?
DIY mushrooms, co-packed for Back to the Roots
Feature Article
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Home mushroom farming, fish-gardening and other supply chain collaboration challenges

Offbeat brand Back to the Roots uses co-packers to gain national retail prominence; co-packers and other suppliers add insights at supply chain collaboration panel at Pack Expo.
Video: Packaging World Visits Dow Pack Studios
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Video: Packaging World Visits Dow Pack Studios

How can a unique, inclusive format help streamline new packaging development?
[CustomContent/LeadGenCampaign/SupplierSubmitted]
Controls Product Brief
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Contemporary Graphic Solutions: Online compliance and productivity

Software services suite handles design, print, and packaging product life cycle aspects to increase efficiencies and financial savings.
USING THE FORCE.  Lego’s licensing partnerships with the likes of Star Wars, Harry Potter, and a number of superhero brands appeal broadly to kids who are fans of these strong entertainment properties.
Feature Article
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Create a brand new world with packaging

If you wanted, as a marketer, to create a unique brand story that would be avidly adopted by a group of consumers, how would you accomplish that?
Hasbro packaged a special Easy-Bake Ultimate Oven for the brand’s 50th anniversary in a disruptive manner, targeting both girls and boys.
Package Case Study
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Category disruptors: You break it, you own it

Consumer brands that dare challenge the expected need to deliver their products in category-disruptive packaging. Breaking the status quo helps brands to own their categories; it’s what leaders do.
West Pharmaceutical Services, Inc.’s SmartDose electronic patch injector system technology includes a Daikyo Crystal Zenith® polymer cartridge, a plunger with Flurotec® barrier film, a telescoping plunger rod, and an electronic drive and control system. It has been designed and tested to ensure patient-friendly delivery of high volumes of medication over an extended period of time, and is currently available to support customer clinical studies.
Column/Opinion
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Designing for the patient journey

Design and packaging of drug delivery products requires insights into the cognitive, physical, and emotional needs of patients during the course of treatment.
ROLE MODEL. Recent movies such as The Hunger Games and its heroine, Katniss Everdeen, have helped shift gender stereotypes, resulting in the introduction of new weapon-like toy products for girls.
Feature Article
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Ready, (re)aim, fire: Targeting new audiences through package design

Mom is no longer the only consumer shopping the retail aisle. Changing consumer demographics mean brand owners must rethink their packaging to hit a new bull’s-eye.
REAL-TIME INTERACTION. In today’s 24/7, connected environment, retailers and brand owners are using new technologies, such as QR codes, to interact with consumers in real time. Shown here is a QR code used on bags of coffee from Ethical Bean Coffee Co.
Feature Article
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The eight drivers of today’s packaging trends

There are eight global drivers guiding the trends in today’s packaging that brand owners need to know in order to develop actionable insights for packaging.

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