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Hasbro packaged a special Easy-Bake Ultimate Oven for the brand’s 50th anniversary in a disruptive manner, targeting both girls and boys.
Package Case Study
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Category disruptors: You break it, you own it

Consumer brands that dare challenge the expected need to deliver their products in category-disruptive packaging. Breaking the status quo helps brands to own their categories; it’s what leaders do.
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West Pharmaceutical Services, Inc.’s SmartDose electronic patch injector system technology includes a Daikyo Crystal Zenith® polymer cartridge, a plunger with Flurotec® barrier film, a telescoping plunger rod, and an electronic drive and control system. It has been designed and tested to ensure patient-friendly delivery of high volumes of medication over an extended period of time, and is currently available to support customer clinical studies.
Column/Opinion
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Designing for the patient journey

Design and packaging of drug delivery products requires insights into the cognitive, physical, and emotional needs of patients during the course of treatment.
ROLE MODEL. Recent movies such as The Hunger Games and its heroine, Katniss Everdeen, have helped shift gender stereotypes, resulting in the introduction of new weapon-like toy products for girls.
Feature Article
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Ready, (re)aim, fire: Targeting new audiences through package design

Mom is no longer the only consumer shopping the retail aisle. Changing consumer demographics mean brand owners must rethink their packaging to hit a new bull’s-eye.
REAL-TIME INTERACTION. In today’s 24/7, connected environment, retailers and brand owners are using new technologies, such as QR codes, to interact with consumers in real time. Shown here is a QR code used on bags of coffee from Ethical Bean Coffee Co.
Feature Article
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The eight drivers of today’s packaging trends

There are eight global drivers guiding the trends in today’s packaging that brand owners need to know in order to develop actionable insights for packaging.
Feature Article
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Packaging bolsters entrepreneurship

Entrepreneurs might be better at conceptualizing the product, but they will need to develop the necessary knowledge about packaging if their undertakings are to be successful.
Eric F. Greenberg is a Contributing Editor and Legal & Regulatory columnist for Packaging World and Healthcare Packaging.
Column/Opinion
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Packaging and opioid abuse

Make sure FDA knows how your packaging addresses opioid abuse.
Healthcare packaging seminar May 6-7, 2014 to address challenges faced in China, including medical package design, validation, and regulatory issues.
News
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First LifePack Forum slated for Suzhou, China

Healthcare packaging seminar May 6-7, 2014 to address challenges faced in China, including medical package design, validation, and regulatory issues.
By establishing an Office of Pharmaceutical Quality, FDA hopes to spur pharmaceutical manufacturers to address batch process, packaging, and other problems impacting the supply chain.
Feature Article
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FDA wants pharma to move from compliance to quality

By establishing an Office of Pharmaceutical Quality, FDA hopes to spur pharmaceutical manufacturers to address batch process, packaging, and other problems impacting the supply chain.
Phil Hurst, CEO, Truett-Hurst, Inc.
Column/Opinion
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A toast to wine pack innovation

Phil Hurst is CEO of Healdsburg, CA-based Truett-Hurst, Inc., a wine company that in the last couple of years has introduced several new products in unique packaging formats: a paper-wrapped bottle, a molded paper bottle, and a square glass bottle, among them.
 SLIMMER STRUCTURE. It’s no accident that lower-calorie food offerings are being presented in smaller, slimmer packaging. Kellogg’s To-Go Breakfast Shakes offer a perfect example.
Package Case Study
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Appeal to the subconscious through package design

In order for packaging to work as an effective branding tool, it must evoke positive emotions, memories, and personal context in a conscious and subconscious manner.

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