Strategy

Innerworkings1
Feature Article
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Revolutionize your product packaging strategy in 2016

Today’s packaging supply chain full of challenges. The biggest opportunity for your brand lies in focusing on innovative creative design, customizing your supplier network, and optimizing sourcing approaches.
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Sanofi counterfeit meds chart
News
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Sanofi study reveals perceptions of counterfeit medicines

Most Americans associate counterfeiting with consumer goods rather than meds. Sanofi introduces three levels of package protection to battle counterfeits.
Rogue Beer is famous for eccentric character illustrations on the bottle along with vivid color combinations.
Feature Article
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Labels make the beer? Communicating features through packaging

Craft beer consumers are particular about their choice of beer, and that’s where packaging comes into play: helping to navigate an increasing number of products offered.
Packaged Facts study
Feature Article
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5 Key trends shaping food and beverage packaging

Dramatic changes in consumer demographics, lifestyles, and eating patterns are creating new opportunities for food and beverage packaging.
Klöckner’s Charlottesville, VA-based, kp i.center.
Feature Article
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Collaborative Approach Beats Trial-and-Error

Theoretical packaging engineer “James” received design and prototyping help at Klöckner’s new kp i.center. What can the center do for you?
Ben & Jerry’s Salted Caramel Brownie Brown Ale, a collaboration with New Belgium Brewing, combines the visual assets of both com
Package Case Study
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Master the art and science of the brand stretch

Build brand awareness, enhance brand credentials, drive incremental usage among loyalists, and attract new users by stretching your brand into new and different areas.
With lavender being a key ingredient in Mentholatum’s Nighttime Vaporizing Rub, the company included images of the sprigs of the
Package Case Study
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Marketing green products through package design

Color, icons, graphics and materials are just a few of the design elements that need to be considered when creating packaging for ‘green’ products in an omni-channel environment.
Db3 chose a carton with a larger footprint for its ZootBites cannabis-infused brownies to help the product stand out in a retail
Package Case Study
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Legitimizing pot products through package design

Seattle startup Db3 strategically designs packaging for its Zoots cannabis-infused edibles that positions the brand as safe, consistent, and fun, while appealing to a wider consumer base.
Viniq Web
Package Case Study
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Elegant glass bottle enhances shimmering liqueurs

E&J Gallo uses a clear glass bottle with a slim and elegant shape to showcase its new shimmering liqueur products, colored in deep, rich colors.
Seniors represent lucrative market opportunity
News
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Seniors represent lucrative market opportunity

Euromonitor says the over-60 group will account for 18% of the global population by 2030.

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