Strategy

Viniq Web
Package Case Study
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Elegant glass bottle enhances shimmering liqueurs

E&J Gallo uses a clear glass bottle with a slim and elegant shape to showcase its new shimmering liqueur products, colored in deep, rich colors.
E-Book Special Report
Total Cost of Ownership
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Seniors represent lucrative market opportunity
News
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Seniors represent lucrative market opportunity

Euromonitor says the over-60 group will account for 18% of the global population by 2030.
IN-STORE THEATRE. A change in approach for Fairy’s shelf-ready packaging from technical transportation to in-store theatre has r
Package Case Study
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Is your package design focused on driving sales?

Designing for sales success means understanding what motivates people, what appeals to them, and what catches their eye, and delivering that through standout packaging.
CONCEPT REINFORCED. For Taco Bell and Doritos’ co-branded Nacho Cheese Doritos Locos Tacos product, packaging—which looks like a
Package Case Study
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Co-branding for a competitive edge

To deliver greater value to consumers and provide product differentiation, national and licensed brands are working together to produce products and packaging with a complementary message.
Joe Pagliaro, Director of Innovation and Packaging, Heineken USA
Column/Opinion
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Speaking of innovation

What inspires packaging innovation? Why is it necessary? And how does the consumer fit into the equation? Joe Pagliaro, Director of Innovation and Packaging at Heineken USA, shares his insights and experiences.
CROSS-GENERATIONAL. With its bright, sunny colors and modern ‘Meta’ font, a redesign for the Metamucil brand feels totally of-the-moment and makes fiber a cross-generational product.
Package Case Study
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Ageless and timeless: packaging for boomers

As the Baby Boomer population grows, brands relevant to their demographic use youthful packaging that highlights health and wellness, without emphasizing age.
INGREDIENT STORY. In redesigning its tortilla packaging in 2011, Garden of Eaten’ used an enhanced ingredient story and non-GMO claims to dial up its clean positioning.
Feature Article
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The clean movement: beyond the label

Consumers today expect something better when it comes to product ingredients, product delivery, and brand experience. Does your packaging convey clean label transparency?
Six-stage innovation process is customer-centric
Video |

Six-stage innovation process is customer-centric

Sonoco highlights its customer-centric i6 Innovation Process Insight, Ideation, Invention, Integration, Interaction, and Iteration that helps address consumers' pain points and develop the best packaging solution.
DIY mushrooms, co-packed for Back to the Roots
Feature Article
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Home mushroom farming, fish-gardening and other supply chain collaboration challenges

Offbeat brand Back to the Roots uses co-packers to gain national retail prominence; co-packers and other suppliers add insights at supply chain collaboration panel at Pack Expo.
Video: Packaging World Visits Dow Pack Studios
Video |

Video: Packaging World Visits Dow Pack Studios

How can a unique, inclusive format help streamline new packaging development?
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