Strategy

Seniors represent lucrative market opportunity
News
|

Seniors represent lucrative market opportunity

Euromonitor says the over-60 group will account for 18% of the global population by 2030.
E-BOOK SPECIAL REPORT
44 Best Package Designs: 2015
Sign up to receive timely updates from our editors and download this e-book of our editors’ selections for most innovative package designs of the past year.
IN-STORE THEATRE. A change in approach for Fairy’s shelf-ready packaging from technical transportation to in-store theatre has r
Package Case Study
|

Is your package design focused on driving sales?

Designing for sales success means understanding what motivates people, what appeals to them, and what catches their eye, and delivering that through standout packaging.
CONCEPT REINFORCED. For Taco Bell and Doritos’ co-branded Nacho Cheese Doritos Locos Tacos product, packaging—which looks like a
Package Case Study
|

Co-branding for a competitive edge

To deliver greater value to consumers and provide product differentiation, national and licensed brands are working together to produce products and packaging with a complementary message.
Joe Pagliaro, Director of Innovation and Packaging, Heineken USA
Column/Opinion
|

Speaking of innovation

What inspires packaging innovation? Why is it necessary? And how does the consumer fit into the equation? Joe Pagliaro, Director of Innovation and Packaging at Heineken USA, shares his insights and experiences.
CROSS-GENERATIONAL. With its bright, sunny colors and modern ‘Meta’ font, a redesign for the Metamucil brand feels totally of-the-moment and makes fiber a cross-generational product.
Package Case Study
|

Ageless and timeless: packaging for boomers

As the Baby Boomer population grows, brands relevant to their demographic use youthful packaging that highlights health and wellness, without emphasizing age.
INGREDIENT STORY. In redesigning its tortilla packaging in 2011, Garden of Eaten’ used an enhanced ingredient story and non-GMO claims to dial up its clean positioning.
Feature Article
|

The clean movement: beyond the label

Consumers today expect something better when it comes to product ingredients, product delivery, and brand experience. Does your packaging convey clean label transparency?
Six-stage innovation process is customer-centric
Video |

Six-stage innovation process is customer-centric

Sonoco highlights its customer-centric i6 Innovation Process Insight, Ideation, Invention, Integration, Interaction, and Iteration that helps address consumers' pain points and develop the best packaging solution.
DIY mushrooms, co-packed for Back to the Roots
Feature Article
|

Home mushroom farming, fish-gardening and other supply chain collaboration challenges

Offbeat brand Back to the Roots uses co-packers to gain national retail prominence; co-packers and other suppliers add insights at supply chain collaboration panel at Pack Expo.
Video: Packaging World Visits Dow Pack Studios
Video |

Video: Packaging World Visits Dow Pack Studios

How can a unique, inclusive format help streamline new packaging development?
[CustomContent/LeadGenCampaign/SupplierSubmitted]
Controls Product Brief
|

Contemporary Graphic Solutions: Online compliance and productivity

Software services suite handles design, print, and packaging product life cycle aspects to increase efficiencies and financial savings.

Pages

Subscribe to Strategy

Newsletters

Don't miss intelligence crucial to your job and business!
Click on any newsletter to view a sample. Enter your email address below to sign up!
GENERAL INTEREST
PACKAGE DESIGN/DEVELOPMENT
PACKAGING MACHINERY
SPECIAL INTEREST
PACK EXPO
Each newsletter ranges in frequency from once per month to a few times per month at most.