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Strategy

PILOT FACILITY. H.B. Fuller's Brian Glasbrenner describes the new flexible packaging capabilities of the company's pilot facilit
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CPG companies look for innovation

A symposium on flexible packaging emphasizes the enormous growth potential for material suppliers and converters that bring new solutions to leading CPG companies.
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Jill Tomandl
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Competing with the big brands as a niche cosmetics player

Jill Tomandl, vice president of global product/package development and package design, discusses the approach behind Glendale, CA-based Stila Cosmetics' fun and quirky packaging, sustainability, and how vendors have helped reduce time to shelf.
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Innovation survey: Put consumers' needs first

Innovation is a buzzword in creative circles today, but it can work either for or against you.
Some packages coming on the market boast innovative structures and bold graphic treatments that give brands the upper hand by he
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Rethinking structure and production for tangible benefits

Some packages coming on the market boast innovative structures and bold graphic treatments that give brands the upper hand by helping to redefine a category.
 The grocer has adopted a positioning of healthful living as a marketing strategy for its pharmacy department.
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Countering private brands: More work to do

With a firm set of design principles and brands spanning multiple tiers, retailers seem to be on the verge of locking down ownership of more categories across the store with their own brands.

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