Strategy

Column/Opinion
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Prioritize for 2011

Packaging professionals across the value chain are crunched for resources and time. They need to make changes if they are to build profitability within their organizations.
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ECO-FRIENDLY CONTAINER. Ball Horticultural Co.'s SoilWrap plantable container was among survey respondents' favored packages of
Feature Article
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Innovation remains key to packages that generate sales

A distinctive structure, foremost, signals innovation to consumers—more so when coupled with stellar graphics. And innovation in materials and production is gaining steam.
SUCCESS FOR PANTENE. In Western Europe, eye tracking confirmed P&G's belief that creating blue blocking would improve visibility
Feature Article
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Opening eyes to eye tracking

Eye tracking is a behavioral research approach that may be poised to become a standard practice in guiding package design. CPG companies can leverage it to assess shopper behavior and validate ideas.
Feature Article
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Tearing down silos in designing for the Web

For consumer packaged goods companies, the logic of package thinking and assets being extended to online retailing is a no-brainer.
PILOT FACILITY. H.B. Fuller's Brian Glasbrenner describes the new flexible packaging capabilities of the company's pilot facilit
Feature Article
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CPG companies look for innovation

A symposium on flexible packaging emphasizes the enormous growth potential for material suppliers and converters that bring new solutions to leading CPG companies.
Jill Tomandl
Feature Article
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Competing with the big brands as a niche cosmetics player

Jill Tomandl, vice president of global product/package development and package design, discusses the approach behind Glendale, CA-based Stila Cosmetics' fun and quirky packaging, sustainability, and how vendors have helped reduce time to shelf.
Feature Article
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Innovation survey: Put consumers' needs first

Innovation is a buzzword in creative circles today, but it can work either for or against you.
Some packages coming on the market boast innovative structures and bold graphic treatments that give brands the upper hand by he
Feature Article
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Rethinking structure and production for tangible benefits

Some packages coming on the market boast innovative structures and bold graphic treatments that give brands the upper hand by helping to redefine a category.
 The grocer has adopted a positioning of healthful living as a marketing strategy for its pharmacy department.
Feature Article
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Countering private brands: More work to do

With a firm set of design principles and brands spanning multiple tiers, retailers seem to be on the verge of locking down ownership of more categories across the store with their own brands.

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