Because package design is just as much art as it is science, there can be a wide interpretation gap between design exploration and the actual print run, unless you account for certain variables upstream in the process.
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Eric Zeitoun of Dragon Rouge USA provides examples of packaging for products that represent some of the new food and beverage categories developed to address consumers’ concerns with physical and mental health.
With birthrates falling and the senior demographic growing substantially across the globe, marketers and retailers need to evaluate their offerings to ensure they are accommodating this powerful purchasing group.