With birthrates falling and the senior demographic growing substantially across the globe, marketers and retailers need to evaluate their offerings to ensure they are accommodating this powerful purchasing group.
E-BOOK SPECIAL REPORT
The 2014 Trends Report
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Ronald deVlam, CEO and global managing partner for brand strategy and design firm Webb deVlam, examines how the concept of “less is more,” coined by architect Mies van der Rohe, can be effectively expressed in brand packaging.
What gives some package designs their edge? Is it their quirkiness? Their rule-breaking formats? Sarah Williams creative director of Beardwood & Co. attempts to answer these questions while presenting some examples of successful packages with an edge.