Strategy

Package Design Video Shorts: For brand impact, 'less is more'
Video |

Package Design Video Shorts: For brand impact, 'less is more'

Ronald deVlam, CEO and global managing partner for brand strategy and design firm Webb deVlam, examines how the concept of “less is more,” coined by architect Mies van der Rohe, can be effectively expressed in brand packaging.
E-BOOK SPECIAL REPORT
42 Best Package Designs
Sign up to receive timely updates from our editors and download this e-book consisting of our editors' picks of most notable package designs. Updated for 2014!
Column/Opinion
|

Packaging and brand strategy

Packaging and branding go hand-in-hand. Make sure the grip is tight and secure.
Lorraine Eagleton, Advant Medical
News
|

Medical device package design expertise thrives in Ireland

Live from Galway: Senior Editor Anne Marie Mohan visits two Galway companies that provide package design consulting services for medical device manufacturers.
Private Label Smackdown: Duane Reade capitalizes on New York connection
Video |

Private Label Smackdown: Duane Reade capitalizes on New York connection

Todd Maute of CBX compares New York City drugstore chain Duane Reade's new city living-themed private-label package designs with name brand items in the food and personal care categories.
Verve_Energy_Drink
Package Case Study
|

Social media input energizes Verve Energy Drink packaging redesign

Vemma employs the input of 23,000-plus Facebook followers to help design a more modern look for its aluminum can-packed energy beverages.
Package Design Workshop Video Shorts: Elements of edgy packaging
Video |

Package Design Workshop Video Shorts: Elements of edgy packaging

What gives some package designs their edge? Is it their quirkiness? Their rule-breaking formats? Sarah Williams creative director of Beardwood & Co. attempts to answer these questions while presenting some examples of successful packages with an edge.
Private Label Smackdown: The French Connection
Video |

Private Label Smackdown: The French Connection

Guest critic Will Burke from CB'a Brand Engine goes shopping in Paris and analyzes the design strategy for the private label brand Bio across a variety of products including nuts, flour, eggs, and crackers.
Package Design Workshop Video Shorts: Multi-tier branding
Video |

Package Design Workshop Video Shorts: Multi-tier branding

David Kendall from Seattle-based Kendall Ross analyzes design strategies used in multi-tier branding -- what connotes the high end, the low end and the undifferentiated middle?
Private Label Smackdown: Private brands that evolve beyond the copycat strategy
Video |

Private Label Smackdown: Private brands that evolve beyond the copycat strategy

Rob Wallace of New York City-based strategic brand identity consultancy Wallace Church compares strategies of private vs. national brand in several product categories with a special emphasis on Target.
Package Design Workshop Video Shorts: Affordable Luxury
Video |

Package Design Workshop Video Shorts: Affordable Luxury

Lisa Baer of Baer Design a Chicago-based strategic branding and identity firm takes a look at "affordable luxury" where packaging can entice consumers to spend a little more as a "me" treat.

Pages

Subscribe to Strategy

Newsletters

Don't miss intelligence crucial to your job and business!
Click on any newsletter to view a sample. Enter your email address below to sign up!
GENERAL INTEREST
PACKAGE DESIGN/DEVELOPMENT
Each newsletter ranges in frequency from once per month to a few times per month at most.