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Strategy

Coke's white can for 2011 holiday season
Feature Article
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What went wrong with Coke's 2011 holiday can design

The beverage giant has provided more than one example of the potency of packaging and how it can work for and against a company.
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Oreos' snack-and-seal pack makes opening and reclosing easy.
Feature Article
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Are package designers ignoring the strongest segment of their audience?

With birthrates falling and the senior demographic growing substantially across the globe, marketers and retailers need to evaluate their offerings to ensure they are accommodating this powerful purchasing group.
Package Design Workshop: Nostalgic packaging creates personal connection
Video |

Package Design Workshop: Nostalgic packaging creates personal connection

Rick Barrack of brand agency CBX explains how elements of nostalgia are used in package design to convey quality, build credibility, and establish trust.
Sterling Anthony, CPP
Feature Article
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An idea that doesn’t hold water can be good

Removing water to achieve a concentrated product should be done under a host of considerations; otherwise, one’s plans might prove to be all wet.
Starbucks’ MARK IT customizable cold cup tumbler.
Package Case Study
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Customization for the new 'Me Generation'

Innovations in customized, or personalized, packaging help brands differentiate themselves in a 'sea of unlimited choice.'
Package Design Video Shorts: For brand impact, 'less is more'
Video |

Package Design Video Shorts: For brand impact, 'less is more'

Ronald deVlam, CEO and global managing partner for brand strategy and design firm Webb deVlam, examines how the concept of “less is more,” coined by architect Mies van der Rohe, can be effectively expressed in brand packaging.
Column/Opinion
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Packaging and brand strategy

Packaging and branding go hand-in-hand. Make sure the grip is tight and secure.
Lorraine Eagleton, Advant Medical
News
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Medical device package design expertise thrives in Ireland

Live from Galway: Senior Editor Anne Marie Mohan visits two Galway companies that provide package design consulting services for medical device manufacturers.
Private Label Smackdown: Duane Reade capitalizes on New York connection
Video |

Private Label Smackdown: Duane Reade capitalizes on New York connection

Todd Maute of CBX compares New York City drugstore chain Duane Reade's new city living-themed private-label package designs with name brand items in the food and personal care categories.
Verve_Energy_Drink
Package Case Study
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Social media input energizes Verve Energy Drink packaging redesign

Vemma employs the input of 23,000-plus Facebook followers to help design a more modern look for its aluminum can-packed energy beverages.

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