Walgreens developed a clean, contemporary, and simple package design system that stands out from every other brand in every category. The system can be employed on a range of package formats, including cartons, flexible pouches, cans, and bags.
Package Case Study

How to standardize package design without killing creativity

The most effective style guides clearly demonstrate how a brand’s visual design assets can be incorporated, regardless of product category needs, without stifling innovation.
44 Best Package Designs
Sign up to receive timely updates from our editors and download this e-book of our editors’ selections for most innovative package designs of the past year.
One-Handed World Winners and Losers
Feature Article

'One-Handed World' research reveals keys to user friendly packaging

Kimberly-Clark, Kraft Foods and Avery Office and Consumer products confirm that simpler packaging can benefit all who have a hand tied-up driving, eating, texting, Web-surfing or holding a hand...
Package Case Study

Olive oil gets personal

Online Boutique allows visitors to custom-design oil and vinegar products and packaging, with 30 label templates available that can be personalized with images and copy.
Consumers open the new bag from the top to access chips.
Package Case Study

Pepperidge Farm first to market with new reclosure for Baked Naturals Cracker Chips bag

Baking and snack food company’s Baked Naturals Cracker Chips represent the first commercial application of SealTab reclose feature.
Bob Sperber's picture
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How to work with demanding retailers

You, too, can improve communication, avoid rush jobs, keep your packaging lines flexible and delight your customers; let the experts tell you how...
Package Case Study

Safeway has occasion-based wine category all wrapped up

A new line of wines targeted at specific buying occasions stand out on Safeway’s store shelves, with their ‘exquisitely designed’ full-body paper wraps.
When Kraft Mac&Cheese changed its primary graphics, they wisely maintained the branding, color, and spoon graphic.
Feature Article

Improving packaging ROI

Only 50% of new package designs provide a notable 
improvement over existing packaging. 
This article pinpoints common 
missteps, and provides tips on 
successful redesign.
PRS USA study

'Made in the USA' influences shoppers

Product made in the U.S. sells, say survey respondents who point to economic, quality and safety benefits of U.S.-made products.

Should package development be done in-house or with vendor help?

As a packaging professional with more than 40 years of experience in package design and development, all of the large consumer product companies I have been associated with have faced many design challenges in making sure each package had the best appearance possible at retail, yet also conveyed a quality product to consumers.
Help Remedies’ minimalist design and simple message earned the OTC medicine brand the top spot in this quarter’s survey.
Feature Article

Beauty innovations tell a story of success

Clear brand storytelling, through the integration of package structure, graphics, and brand proposition, make these personal care and OTC packs winners in innovation.


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