Retailers are turning to the Tetra Recart carton for their own-brand offerings partly because its compact shape puts the same amount of product in about a 44 percent smaller space than a rounded container.
Feature Article

As ConAgra buys Ralcorp, store brands soar in importance

Retailers and consumers have never been more aligned, and ConAgra’s deal to buy Ralcorp confirms that store brands may be outpacing the icons of the American cupboard.
44 Best Package Designs
Sign up to receive timely updates from our editors and download this e-book of our editors’ selections for most innovative package designs of the past year.
Fig. 1: Flexibles go big with Scott’s Snap-Pac lawn care
Feature Article

Session touts the packages of tomorrow, today, plus: 'best-of-show' highlights

Here's your ticket to more than 130 video booth tours, a session on the latest trends, news and day-by-day audio podcast highlights from the editors of Packaging World, including a recap of packaging trends as presented by VP/Chief Editor Pat Reynolds.
Walgreens developed a clean, contemporary, and simple package design system that stands out from every other brand in every category. The system can be employed on a range of package formats, including cartons, flexible pouches, cans, and bags.
Package Case Study

How to standardize package design without killing creativity

The most effective style guides clearly demonstrate how a brand’s visual design assets can be incorporated, regardless of product category needs, without stifling innovation.
One-Handed World Winners and Losers
Feature Article

'One-Handed World' research reveals keys to user friendly packaging

Kimberly-Clark, Kraft Foods and Avery Office and Consumer products confirm that simpler packaging can benefit all who have a hand tied-up driving, eating, texting, Web-surfing or holding a hand...
Package Case Study

Olive oil gets personal

Online Boutique allows visitors to custom-design oil and vinegar products and packaging, with 30 label templates available that can be personalized with images and copy.
Consumers open the new bag from the top to access chips.
Package Case Study

Pepperidge Farm first to market with new reclosure for Baked Naturals Cracker Chips bag

Baking and snack food company’s Baked Naturals Cracker Chips represent the first commercial application of SealTab reclose feature.
Get the full Playbook at

How to work with demanding retailers

You, too, can improve communication, avoid rush jobs, keep your packaging lines flexible and delight your customers; let the experts tell you how...
Package Case Study

Safeway has occasion-based wine category all wrapped up

A new line of wines targeted at specific buying occasions stand out on Safeway’s store shelves, with their ‘exquisitely designed’ full-body paper wraps.
When Kraft Mac&Cheese changed its primary graphics, they wisely maintained the branding, color, and spoon graphic.
Feature Article

Improving packaging ROI

Only 50% of new package designs provide a notable 
improvement over existing packaging. 
This article pinpoints common 
missteps, and provides tips on 
successful redesign.
PRS USA study

'Made in the USA' influences shoppers

Product made in the U.S. sells, say survey respondents who point to economic, quality and safety benefits of U.S.-made products.


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