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Strategy

The Bardot brand transforms ice cream from something usual to something sensual.
Feature Article
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Evolving your packaging makes ROI sense

While the ROI of a package’s design can be difficult to measure, the cost of not refreshing your packaging can be more expensive than actively managing it over time.
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HCP August cover
News
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What do Sam’s Club, Sunkist, and Nestlé have in common?

And what do they share with topics such as track and trace, package design, clean rooms, and medical devices?
Shellpak low res
Feature Article
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Are you adhering to your medication regimen?

Packaging addresses nonadherence by staying with patients and/or caregivers, and building outward with other tools that link to or key off the package.
Pouch for Freedonia study
News
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Stand-up pouch appeal driving U.S. pouch demand

Sustainability, functionality, and marketing benefits delivered by stand-up pouches will help push U.S. pouch demand, predicts Freedonia study.
Nurses med device input
Feature Article
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Nurses, medical pros help drive device packaging improvements

Medical device companies use input from nurses and professionals to develop packaging that opens easier and works harder in the field.
Materials out of the box
Feature Article
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Wanted: Suppliers offering packaging material innovation and expertise

Hard-pressed to do more with less, manufacturers rely on suppliers with industry knowledge, with an eye on sustainability and validated processes.
Primer
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Solving the marketing disconnect

Sales & marketing want a new package; engineering & production say it can't be done. Here's how to address the conflict.
Figure 1
Feature Article
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Regulated categories: Designing with one hand tied behind your back

Designers who proactively incorporate government, industry, or corporate mandates into their design strategy can make like Houdini and escape the confines of design drudgery.
Logistics and packaging
Feature Article
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Inviting packaging to the product development table

Bringing packaging to the product development process benefits package design, patient compliance, and patent expiry issues.
V-8 Fusion Sparkling Drinks uses a slim can to emphasize the brand message.
Feature Article
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Great package design is a core brand value

Forget good design: Go for great. Great package design substantially increases the value perception of a brand, building consumer loyalty and commanding a higher retail price.

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