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Strategy

One-Handed World Winners and Losers
Feature Article
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'One-Handed World' research reveals keys to user friendly packaging

Kimberly-Clark, Kraft Foods and Avery Office and Consumer products confirm that simpler packaging can benefit all who have a hand tied-up driving, eating, texting, Web-surfing or holding a hand...
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42 Best Package Designs
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Package Case Study
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Olive oil gets personal

Online Boutique allows visitors to custom-design oil and vinegar products and packaging, with 30 label templates available that can be personalized with images and copy.
Consumers open the new bag from the top to access chips.
Package Case Study
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Pepperidge Farm first to market with new reclosure for Baked Naturals Cracker Chips bag

Baking and snack food company’s Baked Naturals Cracker Chips represent the first commercial application of SealTab reclose feature.
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Primer
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How to work with demanding retailers

You, too, can improve communication, avoid rush jobs, keep your packaging lines flexible and delight your customers; let the experts tell you how...
Package Case Study
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Safeway has occasion-based wine category all wrapped up

A new line of wines targeted at specific buying occasions stand out on Safeway’s store shelves, with their ‘exquisitely designed’ full-body paper wraps.
When Kraft Mac&Cheese changed its primary graphics, they wisely maintained the branding, color, and spoon graphic.
Feature Article
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Improving packaging ROI

Only 50% of new package designs provide a notable 
improvement over existing packaging. 
This article pinpoints common 
missteps, and provides tips on 
successful redesign.
PRS USA study
News
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'Made in the USA' influences shoppers

Product made in the U.S. sells, say survey respondents who point to economic, quality and safety benefits of U.S.-made products.
Column/Opinion
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Should package development be done in-house or with vendor help?

As a packaging professional with more than 40 years of experience in package design and development, all of the large consumer product companies I have been associated with have faced many design challenges in making sure each package had the best appearance possible at retail, yet also conveyed a quality product to consumers.
Help Remedies’ minimalist design and simple message earned the OTC medicine brand the top spot in this quarter’s survey.
Feature Article
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Beauty innovations tell a story of success

Clear brand storytelling, through the integration of package structure, graphics, and brand proposition, make these personal care and OTC packs winners in innovation.
The Bardot brand transforms ice cream from something usual to something sensual.
Feature Article
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Evolving your packaging makes ROI sense

While the ROI of a package’s design can be difficult to measure, the cost of not refreshing your packaging can be more expensive than actively managing it over time.

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