Strategy

When Kraft Mac&Cheese changed its primary graphics, they wisely maintained the branding, color, and spoon graphic.
Feature Article
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Improving packaging ROI

Only 50% of new package designs provide a notable 
improvement over existing packaging. 
This article pinpoints common 
missteps, and provides tips on 
successful redesign.
E-BOOK SPECIAL REPORT
42 Best Package Designs: 2014 edition
Sign up to receive timely updates from our editors and download this e-book consisting of our editors' picks of most notable package designs. Updated for 2014!
PRS USA study
News
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'Made in the USA' influences shoppers

Product made in the U.S. sells, say survey respondents who point to economic, quality and safety benefits of U.S.-made products.
Column/Opinion
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Should package development be done in-house or with vendor help?

As a packaging professional with more than 40 years of experience in package design and development, all of the large consumer product companies I have been associated with have faced many design challenges in making sure each package had the best appearance possible at retail, yet also conveyed a quality product to consumers.
Help Remedies’ minimalist design and simple message earned the OTC medicine brand the top spot in this quarter’s survey.
Feature Article
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Beauty innovations tell a story of success

Clear brand storytelling, through the integration of package structure, graphics, and brand proposition, make these personal care and OTC packs winners in innovation.
The Bardot brand transforms ice cream from something usual to something sensual.
Feature Article
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Evolving your packaging makes ROI sense

While the ROI of a package’s design can be difficult to measure, the cost of not refreshing your packaging can be more expensive than actively managing it over time.
HCP August cover
News
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What do Sam’s Club, Sunkist, and Nestlé have in common?

And what do they share with topics such as track and trace, package design, clean rooms, and medical devices?
Shellpak low res
Feature Article
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Are you adhering to your medication regimen?

Packaging addresses nonadherence by staying with patients and/or caregivers, and building outward with other tools that link to or key off the package.
Pouch for Freedonia study
News
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Stand-up pouch appeal driving U.S. pouch demand

Sustainability, functionality, and marketing benefits delivered by stand-up pouches will help push U.S. pouch demand, predicts Freedonia study.
Nurses med device input
Feature Article
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Nurses, medical pros help drive device packaging improvements

Medical device companies use input from nurses and professionals to develop packaging that opens easier and works harder in the field.
Materials out of the box
Feature Article
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Wanted: Suppliers offering packaging material innovation and expertise

Hard-pressed to do more with less, manufacturers rely on suppliers with industry knowledge, with an eye on sustainability and validated processes.

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