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Strategy

Feature Article
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Packaging’s changing role in an online world

New study uncovers how the migration from in-store to online shopping is affecting the retail environment, and the changing role of packaging in these environments.
E-BOOK SPECIAL REPORT
42 Best Package Designs
Sign up to receive timely updates from our editors and download this e-book consisting of our editors' picks of most notable package designs. Updated for 2014!
Fruit-A-Freeze fruit bars from J&J Snack Foods accomplished its mission to stand out in the category with an entirely original approach to frozen treat packaging.
Feature Article
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8 principles of sales-effective package design

Break the rules! Compete! Express yourself! These are just some of the principles that should guide you in creating an effective package design to help your product stand out on shelf.
UrgentRx Duane Reade
Feature Article
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Packaging helps UrgentRx expand retail distribution

Duane Reade, Walmart lead list of new retailers bringing “right-now relief” to consumer via key markets nationwide.
Off The Shelf: Stand-up pouch for rice delivers innovation
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Off The Shelf: Stand-up pouch for rice delivers innovation

Lundberg Family Farms recently launched a new pouch for its organic rice that employs Velcro® closure technology that allows consumers to easily open and reclose the pack without having to align zippers.
Column/Opinion
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Don't forget that proper research should precede packaging design

A critical component in the design process, research provides an understanding of consumer insights, synthesizes conceptual development, and uncovers findings that aid in the refinement of the final design solution.
Contac group
Feature Article
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Contac's package facelift makes product easier to shop

More intuitive color scheme and attention to communication hierarchy helps Contac maintain consumer trust amid a clutter of competitive products in the cold and flu aisle.
Feature Article
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Patient adherence goals drive Walmart's new compliance pack launch

Walmart and Sam’s 4,600 pharmacies add new sustainable calendar-style packs for select scripts in an effort to improve patient adherence to drug regimens.
Retailers are turning to the Tetra Recart carton for their own-brand offerings partly because its compact shape puts the same amount of product in about a 44 percent smaller space than a rounded container.
Feature Article
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As ConAgra buys Ralcorp, store brands soar in importance

Retailers and consumers have never been more aligned, and ConAgra’s deal to buy Ralcorp confirms that store brands may be outpacing the icons of the American cupboard.
Fig. 1: Flexibles go big with Scott’s Snap-Pac lawn care
Feature Article
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Session touts the packages of tomorrow, today, plus: 'best-of-show' highlights

Here's your ticket to more than 130 video booth tours, a session on the latest trends, news and day-by-day audio podcast highlights from the editors of Packaging World, including a recap of packaging trends as presented by VP/Chief Editor Pat Reynolds.
Walgreens developed a clean, contemporary, and simple package design system that stands out from every other brand in every category. The system can be employed on a range of package formats, including cartons, flexible pouches, cans, and bags.
Package Case Study
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How to standardize package design without killing creativity

The most effective style guides clearly demonstrate how a brand’s visual design assets can be incorporated, regardless of product category needs, without stifling innovation.

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