Alert: Packaging World now enhanced for the iPad and iPhone. Watch a quick video preview

Strategy

Feature Article
|

What’s the key to profitable packaging innovation?

DuPont speaks with the lead juror of its 25th awards competition, consultant David Luttenberger, about the most important consideration in packaging innovation: the consumer.
E-BOOK SPECIAL REPORT
42 Best Package Designs
Sign up to receive timely updates from our editors and download this e-book consisting of our editors' picks of most notable package designs. Updated for 2014!
Sal Costa
Package Case Study
|

Transparent salt flake container provides differentiation

Square-shaped container replaces carton, permits consumers to see product on store shelves.
HealthPack 2013
News
|

Greater product complexity demands more of healthcare packaging

Johnson & Johnson speaker examines package failures, the decline of sterilization experts, and more complex products among a changing landscape in healthcare packaging.
Feature Article
|

Packaging’s changing role in an online world

New study uncovers how the migration from in-store to online shopping is affecting the retail environment, and the changing role of packaging in these environments.
Fruit-A-Freeze fruit bars from J&J Snack Foods accomplished its mission to stand out in the category with an entirely original approach to frozen treat packaging.
Feature Article
|

8 principles of sales-effective package design

Break the rules! Compete! Express yourself! These are just some of the principles that should guide you in creating an effective package design to help your product stand out on shelf.
UrgentRx Duane Reade
Feature Article
|

Packaging helps UrgentRx expand retail distribution

Duane Reade, Walmart lead list of new retailers bringing “right-now relief” to consumer via key markets nationwide.
Off The Shelf: Stand-up pouch for rice delivers innovation
Video |

Off The Shelf: Stand-up pouch for rice delivers innovation

Lundberg Family Farms recently launched a new pouch for its organic rice that employs Velcro® closure technology that allows consumers to easily open and reclose the pack without having to align zippers.
Column/Opinion
|

Don't forget that proper research should precede packaging design

A critical component in the design process, research provides an understanding of consumer insights, synthesizes conceptual development, and uncovers findings that aid in the refinement of the final design solution.
Contac group
Feature Article
|

Contac's package facelift makes product easier to shop

More intuitive color scheme and attention to communication hierarchy helps Contac maintain consumer trust amid a clutter of competitive products in the cold and flu aisle.
Feature Article
|

Patient adherence goals drive Walmart's new compliance pack launch

Walmart and Sam’s 4,600 pharmacies add new sustainable calendar-style packs for select scripts in an effort to improve patient adherence to drug regimens.

Pages

Subscribe to Strategy

Newsletters

Don't miss intelligence crucial to your job and business!
Click on any newsletter to view a sample. Enter your email address below to sign up!
GENERAL INTEREST
PACKAGE DESIGN/DEVELOPMENT
Each newsletter ranges in frequency from once per month to a few times per month at most.