Strategy

Feature Article
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Keeping packaging innovation alive

What does it take to keep the fires of packaging innovation burning? After judging this year’s DuPont Awards, these thought leaders share their insights on the topic.
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Graphics and structural design were developed in concert for Ansell Ltd.’s new packaging that arouses curiosity and conveys a sense of trust with a sensitive and sophisticated touch of sensuality.
Feature Article
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Innovators tear down walls while planning ahead

Here are some tips to help jump-start—or rejuvenate—your leadership in managing a new package innovation.
Feature Article
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What’s the key to profitable packaging innovation?

DuPont speaks with the lead juror of its 25th awards competition, consultant David Luttenberger, about the most important consideration in packaging innovation: the consumer.
Sal Costa
Package Case Study
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Transparent salt flake container provides differentiation

Square-shaped container replaces carton, permits consumers to see product on store shelves.
HealthPack 2013
News
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Greater product complexity demands more of healthcare packaging

Johnson & Johnson speaker examines package failures, the decline of sterilization experts, and more complex products among a changing landscape in healthcare packaging.
Feature Article
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Packaging’s changing role in an online world

New study uncovers how the migration from in-store to online shopping is affecting the retail environment, and the changing role of packaging in these environments.
Fruit-A-Freeze fruit bars from J&J Snack Foods accomplished its mission to stand out in the category with an entirely original approach to frozen treat packaging.
Feature Article
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8 principles of sales-effective package design

Break the rules! Compete! Express yourself! These are just some of the principles that should guide you in creating an effective package design to help your product stand out on shelf.
UrgentRx Duane Reade
Feature Article
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Packaging helps UrgentRx expand retail distribution

Duane Reade, Walmart lead list of new retailers bringing “right-now relief” to consumer via key markets nationwide.
Off The Shelf: Stand-up pouch for rice delivers innovation
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Off The Shelf: Stand-up pouch for rice delivers innovation

Lundberg Family Farms recently launched a new pouch for its organic rice that employs Velcro® closure technology that allows consumers to easily open and reclose the pack without having to align zippers.
Column/Opinion
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Don't forget that proper research should precede packaging design

A critical component in the design process, research provides an understanding of consumer insights, synthesizes conceptual development, and uncovers findings that aid in the refinement of the final design solution.

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