1. Dorset Cereals modifies its brand name by calling itself ‘simply delicious muesli,’ putting simplicity front-and-center.
Feature Article

When it comes to package design, 'Keep it simple, stupid'

CPGs forge emotional connections with consumers through products that contain minimal ingredients and streamlined packaging.
The 2014 Trends Report
Sign up to receive timely updates from our editors and download this e-book consisting of our editors' picks of most notable package designs. Updated for 2014!

The key to profitable packaging innovation

The lead judge of the 25th DuPont Awards for Packaging Innovation, David Luttenberger – CPP, vice president/packaging strategist for CEB Iconoculture, talks about the most important consideration in packaging innovation: the consumer.
Scott A. Vitters, general manager, PlantBottle™ Packaging Platform, The Coca-Cola Company
Feature Article

Event explores what’s next in packaging

NextPack event gathers packaging professionals to discuss current trends and future opportunities; student design competition encourages future leaders.
Feature Article

Keeping packaging innovation alive

What does it take to keep the fires of packaging innovation burning? After judging this year’s DuPont Awards, these thought leaders share their insights on the topic.
Graphics and structural design were developed in concert for Ansell Ltd.’s new packaging that arouses curiosity and conveys a sense of trust with a sensitive and sophisticated touch of sensuality.
Feature Article

Innovators tear down walls while planning ahead

Here are some tips to help jump-start—or rejuvenate—your leadership in managing a new package innovation.
Feature Article

What’s the key to profitable packaging innovation?

DuPont speaks with the lead juror of its 25th awards competition, consultant David Luttenberger, about the most important consideration in packaging innovation: the consumer.
Sal Costa
Package Case Study

Transparent salt flake container provides differentiation

Square-shaped container replaces carton, permits consumers to see product on store shelves.
HealthPack 2013

Greater product complexity demands more of healthcare packaging

Johnson & Johnson speaker examines package failures, the decline of sterilization experts, and more complex products among a changing landscape in healthcare packaging.
Feature Article

Packaging’s changing role in an online world

New study uncovers how the migration from in-store to online shopping is affecting the retail environment, and the changing role of packaging in these environments.
Fruit-A-Freeze fruit bars from J&J Snack Foods accomplished its mission to stand out in the category with an entirely original approach to frozen treat packaging.
Feature Article

8 principles of sales-effective package design

Break the rules! Compete! Express yourself! These are just some of the principles that should guide you in creating an effective package design to help your product stand out on shelf.


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