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Strategy

News
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The see-food diet: How transparent packaging affects eating

Study analyzes the impact of transparent and opaque food packaging on consumers’ consumption choices.
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Feature Article
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Reaching Millennials through packaging

Eighty million consumers make up the Millennial generation, making it a highly influential and desirable demographic for CPGs. But what makes this elusive group tick?
1. Dorset Cereals modifies its brand name by calling itself ‘simply delicious muesli,’ putting simplicity front-and-center.
Feature Article
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When it comes to package design, 'Keep it simple, stupid'

CPGs forge emotional connections with consumers through products that contain minimal ingredients and streamlined packaging.
Column/Opinion
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The key to profitable packaging innovation

The lead judge of the 25th DuPont Awards for Packaging Innovation, David Luttenberger – CPP, vice president/packaging strategist for CEB Iconoculture, talks about the most important consideration in packaging innovation: the consumer.
Scott A. Vitters, general manager, PlantBottle™ Packaging Platform, The Coca-Cola Company
Feature Article
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Event explores what’s next in packaging

NextPack event gathers packaging professionals to discuss current trends and future opportunities; student design competition encourages future leaders.
Feature Article
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Keeping packaging innovation alive

What does it take to keep the fires of packaging innovation burning? After judging this year’s DuPont Awards, these thought leaders share their insights on the topic.
Graphics and structural design were developed in concert for Ansell Ltd.’s new packaging that arouses curiosity and conveys a sense of trust with a sensitive and sophisticated touch of sensuality.
Feature Article
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Innovators tear down walls while planning ahead

Here are some tips to help jump-start—or rejuvenate—your leadership in managing a new package innovation.
Feature Article
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What’s the key to profitable packaging innovation?

DuPont speaks with the lead juror of its 25th awards competition, consultant David Luttenberger, about the most important consideration in packaging innovation: the consumer.
Sal Costa
Package Case Study
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Transparent salt flake container provides differentiation

Square-shaped container replaces carton, permits consumers to see product on store shelves.
HealthPack 2013
News
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Greater product complexity demands more of healthcare packaging

Johnson & Johnson speaker examines package failures, the decline of sterilization experts, and more complex products among a changing landscape in healthcare packaging.

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