Strategy

Column/Opinion
| February 1, 2013

Don't forget that proper research should precede packaging design

A critical component in the design process, research provides an understanding of consumer insights, synthesizes conceptual development, and uncovers findings that aid in the refinement of the final design solution.
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Contac group
Feature Article
| January 31, 2013

Contac's package facelift makes product easier to shop

More intuitive color scheme and attention to communication hierarchy helps Contac maintain consumer trust amid a clutter of competitive products in the cold and flu aisle.
Feature Article
| January 4, 2013

Patient adherence goals drive Walmart's new compliance pack launch

Walmart and Sam’s 4,600 pharmacies add new sustainable calendar-style packs for select scripts in an effort to improve patient adherence to drug regimens.
Retailers are turning to the Tetra Recart carton for their own-brand offerings partly because its compact shape puts the same amount of product in about a 44 percent smaller space than a rounded container.
Feature Article
| January 4, 2013

As ConAgra buys Ralcorp, store brands soar in importance

Retailers and consumers have never been more aligned, and ConAgra’s deal to buy Ralcorp confirms that store brands may be outpacing the icons of the American cupboard.
Fig. 1: Flexibles go big with Scott’s Snap-Pac lawn care
Feature Article
| December 5, 2012

Session touts the packages of tomorrow, today, plus: 'best-of-show' highlights

Here's your ticket to more than 130 video booth tours, a session on the latest trends, news and day-by-day audio podcast highlights from the editors of Packaging World, including a recap of packaging trends as presented by VP/Chief Editor Pat Reynolds.
Walgreens developed a clean, contemporary, and simple package design system that stands out from every other brand in every category. The system can be employed on a range of package formats, including cartons, flexible pouches, cans, and bags.
Package Case Study
| December 4, 2012

How to standardize package design without killing creativity

The most effective style guides clearly demonstrate how a brand’s visual design assets can be incorporated, regardless of product category needs, without stifling innovation.
One-Handed World Winners and Losers
Feature Article
| December 3, 2012

'One-Handed World' research reveals keys to user friendly packaging

Kimberly-Clark, Kraft Foods and Avery Office and Consumer products confirm that simpler packaging can benefit all who have a hand tied-up driving, eating, texting, Web-surfing or holding a hand...
Package Case Study
| November 30, 2012

Olive oil gets personal

Online Boutique allows visitors to custom-design oil and vinegar products and packaging, with 30 label templates available that can be personalized with images and copy.
Consumers open the new bag from the top to access chips.
Package Case Study
| October 19, 2012

Pepperidge Farm first to market with new reclosure for Baked Naturals Cracker Chips bag

Baking and snack food company’s Baked Naturals Cracker Chips represent the first commercial application of SealTab reclose feature.
Get the full Playbook at www.packworld.com/playbook
Primer
| October 11, 2012

How to work with demanding retailers

You, too, can improve communication, avoid rush jobs, keep your packaging lines flexible and delight your customers; let the experts tell you how...

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