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Strategy

 SLIMMER STRUCTURE. It’s no accident that lower-calorie food offerings are being presented in smaller, slimmer packaging. Kellogg’s To-Go Breakfast Shakes offer a perfect example.
Package Case Study
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Appeal to the subconscious through package design

In order for packaging to work as an effective branding tool, it must evoke positive emotions, memories, and personal context in a conscious and subconscious manner.
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This is one of 12 packages evaluated in a recent Affinnova audit.
Feature Article
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Streamlined packaging key to future blood glucose monitor sales

Gaining diabetic patient adherence necessitates that meters and their packaging engage users by combining simplicity and functionality.
Affinnova Design Audit: Diabetes meters included 600 nationally representative diabetes patients, who evaluated the 12 U.S. brands: Accu-Chek Aviva, Accu-Chek Compact Plus, Accu-Chek Nano, Breeze 2, Contour USB, Freestyle Freedom Lite, Freestyle Insulinx, OneTouch UltraMini, OneTouch UltraSmart, ReliOn, True2Go, iBG Star.
News
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Affinnova releases package design audit for diabetes blood glucose monitoring systems

A study of 600 diabetes patients reveals gap in brand perception vs meter packaging design.
Paromi Artisan Tea Company achieved premium package appeal for retailers with a custom glass bottle and the story of Paromi’s worldwide search for unmatched ingredients.
Feature Article
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Twelve tips for selling new packaging ideas to retailers

The biggest retail chains in the U.S. and Europe hold most of the cards when it comes to negotiating the look and feel of new products and packages for their shelves.
Greece-based pharmaceutical company Frezyderm is utilizing packaging design to underline the efficacy of its product formulations.
Feature Article
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Managing the big picture of package development

Package development can often feel like wrestling with a many-headed monster.
Feature Article
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How package development projects fail

There are more than a few ways package design projects can end in failure. But most can be avoided by planning ahead and avoiding these common pitfalls.
Sleek aluminum cans with brighter graphics deliver appeal for this vitamin-enhanced, pre-exercise beverage that aims to burn calories. This illustrates how all package design is a balance between marketing, branding, and product information.
Feature Article
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Simple ways to reduce the marketing disconnect

Brand, sales, and marketing managers for packaged goods products have a tough job.
The new Cutex packaging presents a unified brand proposition appropriate for the category. The label was die-cut in the same swan shape and updated with a modernized logo, softer graphics, and a lighter pastel color palette.
Feature Article
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Rethinking operations from the back end forward

Packaging is a multidisciplinary profession that must consider many stakeholders in making the critical calls that produce successful packaging.
The revitalized Purex packaging built on the brand’s heritage foundation as it blossomed into full bloom, creating a dynamic and contemporary look via some skillful pruning and nurturing.
Feature Article
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12 top-level considerations for revitalizing package design

Only half of all packaging redesigns increase sales, so before you make a change in your packaging, make sure to consider all aspects of the new design.
The design for Duane Reade/Walgreens’ Good n’ Delish brand combines gut feeling and market insights, giving New Yorkers just what they wanted—a New York brand image they could relate to.
Feature Article
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Create a benchmark-busting private-label brand

Go beyond national-brand ‘best practices’ to create a superior private-label brand by leveraging package design that is seen by consumers as having meaning and purpose.

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