Strategy

REAL-TIME INTERACTION. In today’s 24/7, connected environment, retailers and brand owners are using new technologies, such as QR codes, to interact with consumers in real time. Shown here is a QR code used on bags of coffee from Ethical Bean Coffee Co.
Feature Article
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The eight drivers of today’s packaging trends

There are eight global drivers guiding the trends in today’s packaging that brand owners need to know in order to develop actionable insights for packaging.
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Packaging bolsters entrepreneurship

Entrepreneurs might be better at conceptualizing the product, but they will need to develop the necessary knowledge about packaging if their undertakings are to be successful.
Eric F. Greenberg is a Contributing Editor and Legal & Regulatory columnist for Packaging World and Healthcare Packaging.
Column/Opinion
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Packaging and opioid abuse

Make sure FDA knows how your packaging addresses opioid abuse.
Healthcare packaging seminar May 6-7, 2014 to address challenges faced in China, including medical package design, validation, and regulatory issues.
News
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First LifePack Forum slated for Suzhou, China

Healthcare packaging seminar May 6-7, 2014 to address challenges faced in China, including medical package design, validation, and regulatory issues.
By establishing an Office of Pharmaceutical Quality, FDA hopes to spur pharmaceutical manufacturers to address batch process, packaging, and other problems impacting the supply chain.
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FDA wants pharma to move from compliance to quality

By establishing an Office of Pharmaceutical Quality, FDA hopes to spur pharmaceutical manufacturers to address batch process, packaging, and other problems impacting the supply chain.
Phil Hurst, CEO, Truett-Hurst, Inc.
Column/Opinion
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A toast to wine pack innovation

Phil Hurst is CEO of Healdsburg, CA-based Truett-Hurst, Inc., a wine company that in the last couple of years has introduced several new products in unique packaging formats: a paper-wrapped bottle, a molded paper bottle, and a square glass bottle, among them.
 SLIMMER STRUCTURE. It’s no accident that lower-calorie food offerings are being presented in smaller, slimmer packaging. Kellogg’s To-Go Breakfast Shakes offer a perfect example.
Package Case Study
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Appeal to the subconscious through package design

In order for packaging to work as an effective branding tool, it must evoke positive emotions, memories, and personal context in a conscious and subconscious manner.
This is one of 12 packages evaluated in a recent Affinnova audit.
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Streamlined packaging key to future blood glucose monitor sales

Gaining diabetic patient adherence necessitates that meters and their packaging engage users by combining simplicity and functionality.
Affinnova Design Audit: Diabetes meters included 600 nationally representative diabetes patients, who evaluated the 12 U.S. brands: Accu-Chek Aviva, Accu-Chek Compact Plus, Accu-Chek Nano, Breeze 2, Contour USB, Freestyle Freedom Lite, Freestyle Insulinx, OneTouch UltraMini, OneTouch UltraSmart, ReliOn, True2Go, iBG Star.
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Affinnova releases package design audit for diabetes blood glucose monitoring systems

A study of 600 diabetes patients reveals gap in brand perception vs meter packaging design.
Paromi Artisan Tea Company achieved premium package appeal for retailers with a custom glass bottle and the story of Paromi’s worldwide search for unmatched ingredients.
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Twelve tips for selling new packaging ideas to retailers

The biggest retail chains in the U.S. and Europe hold most of the cards when it comes to negotiating the look and feel of new products and packages for their shelves.

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