Forget good design: Go for great. Great package design substantially increases the value perception of a brand, building consumer loyalty and commanding a higher retail price.
Because package design is just as much art as it is science, there can be a wide interpretation gap between design exploration and the actual print run, unless you account for certain variables upstream in the process.
Beyond knowing what consumers shop, here's how you an use the power of eye tracking to give your package its best chance of getting noticed on the shelf.
Agency to seek public input on allowing popular meds to switch from Rx-to-OTC to improve patient access to certain meds, which could impact package design and labeling.
Eric Zeitoun of Dragon Rouge USA provides examples of packaging for products that represent some of the new food and beverage categories developed to address consumers’ concerns with physical and mental health.
Soup in a pouch anyone? Innovation teams at Campbell Soup tap into consumer insights to launch range of new products in future-forward flavors and packaging.
In packaging design, visual metaphors are used for illustrating ideas and are the basis of creating a mood, theme, character, or personality for the brand.
