In-store consumer behavior

Beverage Roundtable: Package designs that elevate mainstream products
Video |

Beverage Roundtable: Package designs that elevate mainstream products

How do you sell a mainstream product with better-than-mainstream design? Experts Rick Barrack, Will Burke and David Padula went shopping for the answer. Here's what they found...
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Materials Product Brief
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Rondo-Pak: Multi-media cartons

Innovative cartons harness the power of digital media for point-of-purchase or point-of-use consumer messaging.
Mintel's Dornbpazer packs 'em in at the Innovation Stage
News
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How can green packaging be simultaneously more AND less important to todays consumers?

There’s both more and less interest in going green. It’s a head-scratcher, but Mintel Group's Lynn Dornblaser unraveled the mystery to Pack Expo 2013 attendees.
Private Label Smackdown: Stage 4 of Product Intimacy
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Private Label Smackdown: Stage 4 of Product Intimacy

Melinda Wooten of KW Strategems discusses the stages of intimacy as they relate to product recognition. Stage 4, speed dating.
Private Label Smackdown: Stage 3 of Product Intimacy
Video |

Private Label Smackdown: Stage 3 of Product Intimacy

Melinda Wooten of KW Strategems discusses the stages of intimacy as they relate to product recognition. Stage 3, pick up lines.
Private Label Smackdown: Stage 2 of Product Intimacy
Video |

Private Label Smackdown: Stage 2 of Product Intimacy

Melina Wooten of KW Strategems discusses the stages of intimacy as they relate to product recognition. Stage 2, the glance connects.
Private Label Smackdown: Stage 1 of Product Intimacy
Video |

Private Label Smackdown: Stage 1 of Product Intimacy

Melina Wooten of KW Strategems discusses the stages of intimacy as they relate to product recognition. Stage 1, across a crowded room.
Webinar |

On Demand Webinar: Four key questions for designing great packages

This free, on-demand webinar from Weatherchem addresses the four key questions you should ask when you design your next ground-breaking package.
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