Retro

Bulletproof Castello
Package Case Study
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Castello Alps cheese packaging depicts craftsmanship, tradition

The 'Alpine artisanal story' shines in packaging of cheeses just launched in the U.S. and Canada.
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42 Best Package Designs: 2014 edition
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Coors Banquet
Package Case Study
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Coors Banquet heritage cans to make limited appearance

Can designs dating back to 1936 to show the history of the beer brand as part of the Coors Banquet ‘Grab the Legend’ program.
Package Case Study
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Retro label reflects vineyard's heritage

According to information on LovelyPackage.com, Western Australia winemaker Harvey River Bridge Estate approached strategic marketing agency brainCELLS in early 2010 to work on a new premium cider range called Graci.
Package Case Study
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Retro colors and patterns put 'glee back in tea'

Belgium's Barú Chai Tea line is a "pure, rich and honest, funny and crazy" mixture of tea and chocolate.
OFF THE SHELF: General Mills tries retro packs at Target
Video |

OFF THE SHELF: General Mills tries retro packs at Target

Senior editor Anne Marie Mohan spotted a "new" look that was actually retro when she visited a Target store recently. Hear her observations on this clever promo that puts packaging front and center.
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