Package Case Study

Nostalgia plays part in new Bosco syrup packaging

Updated packaging for two new flavors of Bosco syrups uses images to appeal to the brand’s original fans—baby boomers—while conveying the product’s health benefits.
44 Best Package Designs
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Bulletproof Castello
Package Case Study

Castello Alps cheese packaging depicts craftsmanship, tradition

The 'Alpine artisanal story' shines in packaging of cheeses just launched in the U.S. and Canada.
Coors Banquet
Package Case Study

Coors Banquet heritage cans to make limited appearance

Can designs dating back to 1936 to show the history of the beer brand as part of the Coors Banquet ‘Grab the Legend’ program.
Package Case Study

Retro label reflects vineyard's heritage

According to information on, Western Australia winemaker Harvey River Bridge Estate approached strategic marketing agency brainCELLS in early 2010 to work on a new premium cider range called Graci.
Package Case Study

Retro colors and patterns put 'glee back in tea'

Belgium's Barú Chai Tea line is a "pure, rich and honest, funny and crazy" mixture of tea and chocolate.
OFF THE SHELF: General Mills tries retro packs at Target
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OFF THE SHELF: General Mills tries retro packs at Target

Senior editor Anne Marie Mohan spotted a "new" look that was actually retro when she visited a Target store recently. Hear her observations on this clever promo that puts packaging front and center.
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