Redesign

Grandma Hoerner's packaging after the redesign
Package Case Study
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Preserving roots while refreshing a heritage brand

A producer of jarred apple slices, preserves, sauces, and salsa, Grandma Hoerner’s seeks to simplify and modernize its packaging while staying true to its handcrafted roots.
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Agua Energy Water's current packaging
Package Case Study
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Changing directions boosts beverage’s appeal

Packaging for fruit-flavored electrolyte brand Agua Energy Water undergoes several packaging changes to find the best direction.
COSMOS1
Package Case Study
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Puffed corn company rebrands entire savory snack line

Puffed corn snack debuts new look that aligns with customer and retailer feedback and makes its product more prominent on store shelves.
Ocean Vodka
Package Case Study
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Glass float bottle a win for Ocean Organic Vodka

Packaging for a unique vodka brand blended with ocean mineral water takes its cues from ‘ocean-only’ artifacts, including hand-blown fishing net floats.
Snapple
Package Case Study
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Heritage and wit combine in Snapple refresh

With a hand-drawn New York City skyline that reflects its brand’s roots and delightful new variety names, Snapple updates its graphics to expand its U.S. and global growth.
Puck
Package Case Study
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80-SKU redesign anchored by emotive device

Arla Foods redesigns the packaging for its Puck line of dairy and cooking products, launching a holding device that now forms part of the Puck visual equity toolbox.
New design: Gluten Free
Package Case Study
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A fruitful package change

GoodBelly probiotic juice brand changes its carton graphics to emphasize the flavor appeal of its products, while paring down its probiotic message to appeal to mass-market consumers.
Dixieland
Package Case Study
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’50s Southern relish brand gets modern makeover

Renfro Foods’ Dixieland brand of chow chow relish gets a package refresh, with a new, brighter label and printed metal closure that reference the original package design.
GG1
Package Case Study
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Redesigned sunscreen label conveys brand essence

Clearing the clutter on the label for its line of mineral-based sunscreen products, Goddess Garden Organics emphasizes the brand while organizing product benefits.
Love Beets juice in PET bottle
Package Case Study
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Beet branding extends to juice

Love Beets introduces new PET bottles for its established beet beverages and a glass container for an organic launch, with graphics consistent with its ready-to-eat beet packaging.

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