Redesign

Mederma
Package Case Study
| April 22, 2013

Redesigned skin care package overcomes daunting hurdles

By working with its branding partner, Merz Pharmaceuticals now enjoys considerable shelf appeal, despite several retail challenges.
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Package Case Study
| April 10, 2013

Clarity and boldness mark new Doritos global brand identity

A simplified design with bold graphic elements to appeal to teens and young adults is launched for Doritos chip packaging, with flexibility to adapt to regional preferences.
Package Case Study
| April 2, 2013

PCR PET is central to OtterBox redesign

The outer carton boasts a ‘beautiful opaque yellow’ while the inner tray that holds the cell phone protector is made of up to 100% post-consumer recycled PET.
Pure Via family
Package Case Study
| March 28, 2013

Pure Via enhances brand packaging

Packaging and Web site feature a more natural look that reflects a health-conscious and active lifestyle.
Package Case Study
| February 11, 2013

Diet Double-Cola's turn for a refresh

Ionic cola brand gets new can and carton graphics that reflect its personality—‘ a little out of the ordinary, friendly, handcrafted, and different from other big-name colas.’
Package Case Study
| February 11, 2013

Herbal tea redesign reflects passion for plants

Traditional Medicinals refreshes the graphics for its more than 50 herbal tea formulations with color coding for wellness needs, bold plant graphics, and friendlier copy.
Feature Article
| February 8, 2013

Top-level considerations for revitalizing package design

Twelve tips to help guide you in balancing brand heritage with innovation, and in connecting with consumers through revitalized package design.
Ansell Reverse
Package Case Study
| January 14, 2013

Total makeover for Ansell personal lubricants

Structural and graphics packaging improvements earn awards.
Burgopak Sinuflash
Package Case Study
| January 14, 2013

French laboratory relaunches probiotic product

Aragan switches from a common blister/carton to a patented slider pack that offers multiple benefits.
Purex Ultra, before and after
Package Case Study
| December 7, 2012

Toilet tissue graphics blossom

Design firm takes bud of graphic design for Purex bathroom tissue packaging and brings it to full bloom for maximum impact on shelf.

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