Redesign

Fiji 1
Package Case Study
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Labels trace water’s journey from cloud to bottle

A new label design for FIJI Water uses six different back-panel labels to educate consumers on the source of the water and its journey to the final packaged product.
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New design
Package Case Study
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Amway haircare rebranding brings global appeal

In a complete redesign of the packaging for its Satinique haircare line, Amway creates a vibrant, elegant, and easily navigable system expressly designed for a global audience.
Wholesome! changes its packaging graphics
Package Case Study
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New Wholesome! packaging has heart

Organic and Fair Trade sweeteners company changes its name to Wholesome!, a concept that carries through to its new package graphics.
GLBC new packaging labels
Package Case Study
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Beer labels as ‘conversation pieces’

New label designs for Great Lakes Brewing Company’s beer brands feature colorful, detailed paintings that incorporate textures and mementos from GLBC’s 27-year history.
New Weiman floor cleaner package design
Package Case Study
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New floor cleaning bottle triples Weiman’s sales

Replacing a lime-green oblong bottle with a clean, soft-edged, ergonomic container that clearly communicates the product’s use, Weiman’s new floor cleaner bottle triples sales.
The Tomato Stall logo
Package Case Study
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Rebrand adds artisanal feel to tomato products

Grower/producer of specialty tomatoes and tomato-inspired products gets package rebrand that adds sophistication and clarifies the brand and its unique provenance.
Honest Tea group
Package Case Study
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New Honest Tea label celebrates ingredient origins

To brighten up its packaging and develop a common graphic element for all of its product lines, Honest Tea undertakes a two-year redesign project for its bottled tea.
Package Case Study
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Pomegranate juice pack returns to its roots

After a slide in sales, U.K. juice brand Pomegreat returns to the design firm that designed its original packaging, to revive its formal visual equities.
Love Beets
Package Case Study
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Playful packs make beets more approachable

Love Beets ready-to-eat beets get a new package design that makes the traditionally hard-to-prepare vegetable more convenient and accessible for consumers.
Package Case Study
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Seventh Generation package is 'display-worthy'

When Seventh Generation redesigned the packaging for its line of four hand-wash products to make it more appealing for consumers’ counters, it saw sales double.

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