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Package Case Study

Redesign writes new chapter for BIC pens

BIC updates the packaging for its Ball Pen Classic portfolio with graphics that retain its number-one share position, while better differentiating its four product lines.
42 Best Package Designs
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Package Case Study

A bold new design for Cadbury Hot Chocolate

Mondelez’ Cadbury Hot Chocolate portfolio gets a makeover that helps reinvigorate the brand’s legendary status, while making it easier for consumers to navigate the brand on shelf.
Package Case Study

Graphic redesign for Philly Cheesesteak focuses on authenticity

A complete redesign of the packaging graphics for handcrafted heat-and-serve deli sandwiches focuses on the artistic and emotive side of the brand and adds clarity and consistency.
Package Case Study

Beech-Nut becomes a disruptive force in baby food

Totally reformulating its products and packaging, Beech-Nut launches a 100% natural baby food in custom glass jars that let the fresh product recipes speak for themselves.
Package Case Study

SafeSkin Kids sports wrap brand repositioned

Kimberly-Clark refreshes its SafeSkin Kids sports wrap line, with new products and with packaging that uses kid-friendly graphics while communicating efficacy to moms.
Materials Product Brief

Huhtamaki: Redesigned paper cups

Huhtamaki redesigned its range of compostable BioWare paper cups to give the products a fresh, modern appearance whilst placing further emphasis on their green credentials.
Package Case Study

New packaging affirms hair brand's fashion-forward style

New packaging design for Redken Styling products includes interlocking jars, a chic black gloss background, and an electric-color coding system.
Package Case Study

Design translates modern curry 'taste explosion'

New packaging for the Little Turban line of curry sauces takes a modern twist on traditional Indian patterns and lets the vibrant, flavorful product take center stage.
Juice+'s cylindrical bottle with dispensing closure for nutritional capsules offers consumers better value and reduces packaging waste compared to previous package.
Package Case Study

Package redesign 'juices' Juice Plus+

Cylindrical bottle with dispensing closure for nutritional capsules offers consumers better value and reduces packaging waste compared to previous package.
Package Case Study

Daisy updates cottage cheese pack

Colored lids and updated graphics for Daisy Brand Cottage Cheese packaging highlights ‘The Daisy Difference’: high-quality ingredients.


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