Redesign

Wholesome! changes its packaging graphics
Package Case Study
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New Wholesome! packaging has heart

Organic and Fair Trade sweeteners company changes its name to Wholesome!, a concept that carries through to its new package graphics.
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GLBC new packaging labels
Package Case Study
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Beer labels as ‘conversation pieces’

New label designs for Great Lakes Brewing Company’s beer brands feature colorful, detailed paintings that incorporate textures and mementos from GLBC’s 27-year history.
New Weiman floor cleaner package design
Package Case Study
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New floor cleaning bottle triples Weiman’s sales

Replacing a lime-green oblong bottle with a clean, soft-edged, ergonomic container that clearly communicates the product’s use, Weiman’s new floor cleaner bottle triples sales.
The Tomato Stall logo
Package Case Study
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Rebrand adds artisanal feel to tomato products

Grower/producer of specialty tomatoes and tomato-inspired products gets package rebrand that adds sophistication and clarifies the brand and its unique provenance.
Honest Tea group
Package Case Study
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New Honest Tea label celebrates ingredient origins

To brighten up its packaging and develop a common graphic element for all of its product lines, Honest Tea undertakes a two-year redesign project for its bottled tea.
Package Case Study
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Pomegranate juice pack returns to its roots

After a slide in sales, U.K. juice brand Pomegreat returns to the design firm that designed its original packaging, to revive its formal visual equities.
Love Beets
Package Case Study
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Playful packs make beets more approachable

Love Beets ready-to-eat beets get a new package design that makes the traditionally hard-to-prepare vegetable more convenient and accessible for consumers.
Package Case Study
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Seventh Generation package is 'display-worthy'

When Seventh Generation redesigned the packaging for its line of four hand-wash products to make it more appealing for consumers’ counters, it saw sales double.
Package Case Study
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Building products packaging meets OSHA standard

New product packaging for USG Corp.’s line of building products handily meets the deadline for OSHA’s Global Harmonization Standard, while furthering the company’s branding strategy.
Package Case Study
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Standardized sports tape tins are sturdy, modern

SpiderTech is spinning its web of pre-cut kinesiology tape products into one, standardized packaging format to make the brand easily recognizable on shelf and provide consistent messaging.

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