Redesign

Package Case Study
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Building products packaging meets OSHA standard

New product packaging for USG Corp.’s line of building products handily meets the deadline for OSHA’s Global Harmonization Standard, while furthering the company’s branding strategy.
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Package Case Study
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Standardized sports tape tins are sturdy, modern

SpiderTech is spinning its web of pre-cut kinesiology tape products into one, standardized packaging format to make the brand easily recognizable on shelf and provide consistent messaging.

Reusable tin keeps sports tape safe

A slim, custom-embossed tin from SpiderTech protects its pre-cut elastic sports tape in a range of athletic and workplace environments, and provides a powerful shelf presence with its contemporary, bold graphics.
Package Case Study
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Vegan brand emphasizes healthy ingredients

Nate’s Meatless of South San Francisco has updated the packaging for its meatless meatballs with clean, modern graphics and an icon that emphasizes the product’s non-GMO status.
New design
Package Case Study
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Betty is reimagined for the modern mom

A redesign for the complete Betty Crocker baking product line puts desserts in inviting kitchen contexts to appeal to the modern mom’s desire for classic values and authenticity.
Package Case Study
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Norwegian chocolate brand radiates coziness

Norway’s leading chocolate brand Freia gets a package redesign for 250 variants that brings ‘Kos,’ or coziness, to the heart of the brand.
New design
Package Case Study
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Core values—real, honest, natural—conveyed by pet food pack

The Honest Kitchen redesigns the packaging graphics for its natural pet foods, using hand-drawn illustrations of key ingredients and copy to lend an artisan feel.
Package Case Study
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Tequila bottle redesign emphasizes heritage, authenticity

Premium tequila brand Cazadores celebrates Mexican heritage with new bottle and label design that emphasize the product’s long history and rich tradition.
New graphics
Package Case Study
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Revitalized graphics support Tang's new mission

Kraft Foods jettisons outdated package graphics for its Tang orange drink, replacing them with a luscious, energetic design that supports its new ‘Win Morning’ positioning.

New design for Tang energizes, refreshes

New graphics for Tang orange powdered breakfast drink, from Kraft Foods, build on the brand’s iconic reputation as the astronauts’ drink of choice while giving it a new relevance geared toward a new generation of fans.

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