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Package Case Study
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Revitalized graphics support Tang's new mission

Kraft Foods jettisons outdated package graphics for its Tang orange drink, replacing them with a luscious, energetic design that supports its new ‘Win Morning’ positioning.
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New design for Tang energizes, refreshes

New graphics for Tang orange powdered breakfast drink, from Kraft Foods, build on the brand’s iconic reputation as the astronauts’ drink of choice while giving it a new relevance geared toward a new generation of fans.
New look for Suneva Medical's Regenica skin care packaging
Package Case Study
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New look for Suneva Medical's Regenica skin care packaging

Rebranded line aims to help physicians attract patients to the power of growth factors as part of skin care regimen.
INDUSTRIAL POUCH. Ecolab’s new pouch is a 6-mil coextrusion that offers users a safe, tight, collapsible pack for liquid industrial products.
Package Case Study
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Award-winning pouch excels for Ecolab

Coextruded pouch structure replaces laminated version, yielding multiple benefits for this provider of water, hygiene, and energy technologies and services.
Package Case Study
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Redesign pens new chapter for BIC

BIC updates the packaging for its Ball Pen Classic portfolio with graphics that retain its number-one share position, while better differentiating its four product lines.
Package Case Study
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A bold new design for Cadbury Hot Chocolate

Mondelez’ Cadbury Hot Chocolate portfolio gets a makeover that helps reinvigorate the brand’s legendary status, while making it easier for consumers to navigate the brand on shelf.
Package Case Study
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Graphic redesign for Philly Cheesesteak focuses on authenticity

A complete redesign of the packaging graphics for handcrafted heat-and-serve deli sandwiches focuses on the artistic and emotive side of the brand and adds clarity and consistency.
Package Case Study
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Beech-Nut becomes a disruptive force in baby food

Totally reformulating its products and packaging, Beech-Nut launches a 100% natural baby food in custom glass jars that let the fresh product recipes speak for themselves.
Package Case Study
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SafeSkin Kids sports wrap brand repositioned

Kimberly-Clark refreshes its SafeSkin Kids sports wrap line, with new products and with packaging that uses kid-friendly graphics while communicating efficacy to moms.
Materials Product Brief
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Huhtamaki: Redesigned paper cups

Huhtamaki redesigned its range of compostable BioWare paper cups to give the products a fresh, modern appearance whilst placing further emphasis on their green credentials.
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