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Sweetleaf
Package Case Study
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Established stevia brand refreshes packaging for greater green mileage

100% recycled material and a smaller package size reflect Wisdom Natural Brands’ commitment to the environment.
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Package Case Study
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Extended-text label spices up sales of seasoning blends

A new peel-back, three-panel label for a line of Club House brand One Step Seasoning Blends from McCormick Canada, Inc. has uncovered more than additional label space.
Package Case Study
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New cans tout cane sugar

 
Package Case Study
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New graphics contemporize Lubriderm lotion's look

Johnson & Johnson has updated the look of its Lubriderm Skincare lotion, capitalizing on the brand equity of its bottle shape, while adding decorative touches that make the packaging look “more contemporary, attractive, and impactful on shelf,” says Sherry Thompson, Lubriderm senior brand manager.
Package Case Study
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Liquid Wrench dispenses confidence, advice to DIYers

Do-it-yourself projects often require tools specific to the job, and Radiator Specialty Co., Indian Trail, NC, is further focusing on this market with its lubricants, penetrants, and specialty products.
McCain_Foods
Package Case Study
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'What's in dinner' replaces 'what's for dinner'

McCain Foods, an international marketer of convenient, frozen-food products, has brought its McCain It’s all good™ message to life with new package designs for its frozen pizza, pizza pockets, and potato lines in Canada.
Package Case Study
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Soft Scrub extends brand by changing cleaning behavior

Are you looking to create a brand extension?
Package Case Study
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A new face for Clean & Clear skincare line

In updating the packaging for its Clean & Clear line of skincare products to contemporize the brand and harmonize its global packaging structures, Johnson & Johnson says it used its consumer-recognized logo as a springboard for the design.
Package Case Study
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Minute Maid design embraces the artful composition of fruit

Look elsewhere around the store for inspiration. That’s one way for brand marketers to bring a fresh look to their categories.

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