Redesign

Package Case Study
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Microsoft designs an 'opening ceremony' for Xbox

Xbox 360 Kinect gaming device, Microsoft Corp. decided to refresh the packaging lineup for its Xbox hardware product line. 
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Package Case Study
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Refreshed packs reflect improved Luvs diaper

 
NO-LABEL LOOK
Package Case Study
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Savvy marketers are leaning on value-added labels

Market niches are becoming more defined, with shorter production runs. With a shift in thinking, brands can improve ‘pickup power’ via an under-leveraged portion of the package—the label.
Package Case Study
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Vortex boosts Miller Lite sales

Not only did the Vortex bottle for Miller Lite win a Clear Choice Award from the Glass Packaging Institute. It has also boosted sales.
Sweetleaf
Package Case Study
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Established stevia brand refreshes packaging for greater green mileage

100% recycled material and a smaller package size reflect Wisdom Natural Brands’ commitment to the environment.
Package Case Study
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Extended-text label spices up sales of seasoning blends

A new peel-back, three-panel label for a line of Club House brand One Step Seasoning Blends from McCormick Canada, Inc. has uncovered more than additional label space.
Package Case Study
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New cans tout cane sugar

 
Package Case Study
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New graphics contemporize Lubriderm lotion's look

Johnson & Johnson has updated the look of its Lubriderm Skincare lotion, capitalizing on the brand equity of its bottle shape, while adding decorative touches that make the packaging look “more contemporary, attractive, and impactful on shelf,” says Sherry Thompson, Lubriderm senior brand manager.
Package Case Study
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Liquid Wrench dispenses confidence, advice to DIYers

Do-it-yourself projects often require tools specific to the job, and Radiator Specialty Co., Indian Trail, NC, is further focusing on this market with its lubricants, penetrants, and specialty products.
McCain_Foods
Package Case Study
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'What's in dinner' replaces 'what's for dinner'

McCain Foods, an international marketer of convenient, frozen-food products, has brought its McCain It’s all good™ message to life with new package designs for its frozen pizza, pizza pockets, and potato lines in Canada.

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