Alert: Packaging World now enhanced for the iPad and iPhone. Watch a quick video preview

Redesign

Package Case Study
|

Tea redesign reflects growing sophistication of organics consumers

For Choice Organic Teas, the redesign of the packaging for its Original tea line could be likened to polishing a gem.
E-BOOK SPECIAL REPORT
42 Best Package Designs
Sign up to receive timely updates from our editors and download this e-book consisting of our editors' picks of most notable package designs. Updated for 2014!
Package Case Study
|

Honey-sweetened, natural attributes lead beverage bottle redesign

Just several years after hitting the market, the Honeydrop brand of honey-sweetened, natural beverages has undergone a makeover.
Package Design Workshop Video Shorts: Contemporizing Heritage Brands
Video |

Package Design Workshop Video Shorts: Contemporizing Heritage Brands

How do you revitalize a class brand without sacrificing decades of priceless brand equity? Little Big Brands' John Nunziato looks at several recent successful examples.
Package Case Study
|

Label adds splash of flair to dairy's marketing effort

Roberts Dairy Foods, Omaha, NE, puts its namesake milk through rigorous quality testing, and it is leveraging the label on its milk cartons to reflect the product’s high standard.
White Paper |

New square bottle, with shrink sleeve label, adds an edge to bottled water brand

TalkingRain Beverage Company created a stronger brand presence on- shelf for its ActiVWater® brand with new square bottle, full-body shrink sleeve label, and package redesign. Printed with metallic inks, the new label design has easy-to-read graphics, bold flavor-specific colors, and displays well at retail.
[CustomContent/LeadGenCampaign/SupplierSubmitted]
Package Case Study
|

Microsoft designs an 'opening ceremony' for Xbox

Xbox 360 Kinect gaming device, Microsoft Corp. decided to refresh the packaging lineup for its Xbox hardware product line. 
Package Case Study
|

Refreshed packs reflect improved Luvs diaper

 
NO-LABEL LOOK
Package Case Study
|

Savvy marketers are leaning on value-added labels

Market niches are becoming more defined, with shorter production runs. With a shift in thinking, brands can improve ‘pickup power’ via an under-leveraged portion of the package—the label.
Package Case Study
|

Vortex boosts Miller Lite sales

Not only did the Vortex bottle for Miller Lite win a Clear Choice Award from the Glass Packaging Institute. It has also boosted sales.
Sweetleaf
Package Case Study
|

Established stevia brand refreshes packaging for greater green mileage

100% recycled material and a smaller package size reflect Wisdom Natural Brands’ commitment to the environment.

Pages

Subscribe to Redesign

Newsletters

Don't miss intelligence crucial to your job and business!
Click on any newsletter to view a sample. Enter your email address below to sign up!
GENERAL INTEREST
PACKAGE DESIGN/DEVELOPMENT
Each newsletter ranges in frequency from once per month to a few times per month at most.