Alert: Packaging World now enhanced for the iPad and iPhone. Watch a quick video preview

Redesign

Sam's Club vitamins
Package Case Study
|

Sam's Club’s introduces Simply Right vitamin line

Reformulated vitamin and supplement line replaces Sam’s Club Member’s Mark line, using package design based on member feedback.
E-BOOK SPECIAL REPORT
42 Best Package Designs
Sign up to receive timely updates from our editors and download this e-book consisting of our editors' picks of most notable package designs. Updated for 2014!
Package Case Study
|

Sales prospects blossom with gardening pack rebranding

Moving from generic packaging to bright, bold branded packs offering product visibility helps Oasis Grower Products better market its hydroponics growing media.
Sleek, pinch-waisted bottle structures convey a flowing feminine silhouette.
Package Case Study
|

'Revolutionary' package design refresh for Summer's Eve feminine hygiene products

A complete transformation for Summer’s Eve’s feminine hygiene products packaging brings brand relevancy to a new generation of users.
Package Case Study
|

Dairy-free butter alternative positioned as light and bright

Family (and friends) has completed a major refresh for Pure, a premium U.K. dairy-free alternative to butter from Kerry Foods.
Greenall
Package Case Study
|

U.K. gin brand gets 'radical and contemporary' refresh

For it’s 250th anniversary, Greenall’s Original London Dry Gin gets modern update, with stylized graphics meant to appeal to a younger generation of gin drinkers.
Verve_Energy_Drink
Package Case Study
|

Social media input energizes Verve Energy Drink packaging redesign

Vemma employs the input of 23,000-plus Facebook followers to help design a more modern look for its aluminum can-packed energy beverages.
Package Case Study
|

Tea redesign reflects growing sophistication of organics consumers

For Choice Organic Teas, the redesign of the packaging for its Original tea line could be likened to polishing a gem.
Package Case Study
|

Honey-sweetened, natural attributes lead beverage bottle redesign

Just several years after hitting the market, the Honeydrop brand of honey-sweetened, natural beverages has undergone a makeover.
Package Design Workshop Video Shorts: Contemporizing Heritage Brands
Video |

Package Design Workshop Video Shorts: Contemporizing Heritage Brands

How do you revitalize a class brand without sacrificing decades of priceless brand equity? Little Big Brands' John Nunziato looks at several recent successful examples.
Package Case Study
|

Label adds splash of flair to dairy's marketing effort

Roberts Dairy Foods, Omaha, NE, puts its namesake milk through rigorous quality testing, and it is leveraging the label on its milk cartons to reflect the product’s high standard.

Pages

Subscribe to Redesign

 

Newsletters
Don’t miss intelligence crucial to your job and business!
Click on any newsletter to view a sample. Enter your email address below to sign up!
GENERAL INTEREST

New Issue Alert

Packaging World Magazine

eClip

Breaking packaging news

Packaging Insights

Pertinent packaging issues

On the Edge Blog

Workforce Development

PACKAGE DESIGN/
DEVELOPMENT

Greener Package

Sustainable packaging

Shelf Impact

Package design strategies

Each newsletter ranges in frequency from once per month to a few times per month at most.