Redesign

Package Case Study
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Cutex nails distinctive new package design

A taller, enlongated bottle shape, a softer pastel color palette, and a modernized logo take Cutex nail polish removal products from a commodity to premium appearance.
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New packaging for Gentle Naturals Baby Therapeutics provides a more pharmaceutical feel.
Package Case Study
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Therapeutic baby care rebranded

Design firm updates colors and symbols for therapeutic baby-care brand Gentle Naturals to emphasize product trust, efficacy, therapy, and quality.
Package Case Study
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Pacific Natural Foods expects redesign to bring a 'higher basket ring'

A brand update, with color cues for flavor, fresh product imagery, and the use of QR codes, gives Pacific Natural Foods' packaging for soup broth and non-dairy beverages a stronger, more uniform appearance on shelf.
Package Case Study
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Simple hair care for all reflected in redesign for PERT

Bold label graphics refresh for first 2-in-1 shampoo/conditioner product helps PERT Plus establish itself as a simple hair-care solution in a sea of micro-segmented products.
Package Case Study
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Lip balm redesign 'fuels femininity'

Mentholatum updates the look of its Softlips brand of lip balms to appeal to a more contemporary and sophisticated female consumer, trending toward natural expression.
Package Case Study
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Champagne labels get regal redesign

Labels with strong tactile feel combine with distinctive color schemes for luxurious presentation of French champagne brand Canard-Duchêne that helps drive differentiation at the shelf.
Feature Article
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Black label suits Miller Genuine Draft’s global trade dress

New U.S. package design creates global consistency for Miller Genuine Draft across 60 countries and on all packaging.
Sam's Club vitamins
Package Case Study
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Sam's Club’s introduces Simply Right vitamin line

Reformulated vitamin and supplement line replaces Sam’s Club Member’s Mark line, using package design based on member feedback.
Package Case Study
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Sales prospects blossom with gardening pack rebranding

Moving from generic packaging to bright, bold branded packs offering product visibility helps Oasis Grower Products better market its hydroponics growing media.
Sleek, pinch-waisted bottle structures convey a flowing feminine silhouette.
Package Case Study
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'Revolutionary' package design refresh for Summer's Eve feminine hygiene products

A complete transformation for Summer’s Eve’s feminine hygiene products packaging brings brand relevancy to a new generation of users.

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