Redesign

Mederma
Package Case Study
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Redesigned skin care package overcomes daunting hurdles

By working with its branding partner, Merz Pharmaceuticals now enjoys considerable shelf appeal, despite several retail challenges.
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Package Case Study
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Clarity and boldness mark new Doritos global brand identity

A simplified design with bold graphic elements to appeal to teens and young adults is launched for Doritos chip packaging, with flexibility to adapt to regional preferences.
Package Case Study
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PCR PET is central to OtterBox redesign

The outer carton boasts a ‘beautiful opaque yellow’ while the inner tray that holds the cell phone protector is made of up to 100% post-consumer recycled PET.
New intermittent-motion fill/seal equipment is used for Lundberg’s new stand-up rice pouches.
Feature Article
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Innovation drives Lundberg's new rice packaging

Stand-up, reclosable five-sided pouch provides competitive differentiation, shelf presence, and consumer benefits.
Package Case Study
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Diet Double-Cola's turn for a refresh

Ionic cola brand gets new can and carton graphics that reflect its personality—‘ a little out of the ordinary, friendly, handcrafted, and different from other big-name colas.’
Package Case Study
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Herbal tea redesign reflects passion for plants

Traditional Medicinals refreshes the graphics for its more than 50 herbal tea formulations with color coding for wellness needs, bold plant graphics, and friendlier copy.
Ansell Reverse
Package Case Study
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Total makeover for Ansell personal lubricants

Structural and graphics packaging improvements earn awards.
Burgopak Sinuflash
Package Case Study
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French laboratory relaunches probiotic product

Aragan switches from a common blister/carton to a patented slider pack that offers multiple benefits.
Purex Ultra, before and after
Package Case Study
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Toilet tissue graphics blossom

Design firm takes bud of graphic design for Purex bathroom tissue packaging and brings it to full bloom for maximum impact on shelf.
Package Case Study
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P-s labels provide premium look for pickles

Switch to pressure-sensitive labels for jars of Best Maid’s pickle products provides a premium look while maintaining the brand’s heritage appeal.

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