Alert: Packaging World now enhanced for the iPad and iPhone. Watch a quick video preview

Redesign

After the redesign.
Package Case Study
|

Brand owner is 'fearless' with Feosol redesign

A complete redesign of the packaging graphics for the Feosol brand of iron supplements brings a modern, feminine touch to the line and makes the three-formula portfolio easier to shop.
E-BOOK SPECIAL REPORT
42 Best Package Designs
Sign up to receive timely updates from our editors and download this e-book consisting of our editors' picks of most notable package designs. Updated for 2014!
Get the full Playbook at www.packworld.com/playbook
Primer
|

How to work with demanding retailers

You, too, can improve communication, avoid rush jobs, keep your packaging lines flexible and delight your customers; let the experts tell you how...
Vemma Verve
Package Case Study
|

Vemma rebrands with cylindrical HDPE containers

Containers for Verve! Low Carb Shot feature full-body sleeve and continuous-thread closure.
Package Case Study
|

Cutex nails distinctive new package design

A taller, enlongated bottle shape, a softer pastel color palette, and a modernized logo take Cutex nail polish removal products from a commodity to premium appearance.
New packaging for Gentle Naturals Baby Therapeutics provides a more pharmaceutical feel.
Package Case Study
|

Therapeutic baby care rebranded

Design firm updates colors and symbols for therapeutic baby-care brand Gentle Naturals to emphasize product trust, efficacy, therapy, and quality.
Package Case Study
|

Pacific Natural Foods expects redesign to bring a 'higher basket ring'

A brand update, with color cues for flavor, fresh product imagery, and the use of QR codes, gives Pacific Natural Foods' packaging for soup broth and non-dairy beverages a stronger, more uniform appearance on shelf.
Package Case Study
|

Simple hair care for all reflected in redesign for PERT

Bold label graphics refresh for first 2-in-1 shampoo/conditioner product helps PERT Plus establish itself as a simple hair-care solution in a sea of micro-segmented products.
Package Case Study
|

Lip balm redesign 'fuels femininity'

Mentholatum updates the look of its Softlips brand of lip balms to appeal to a more contemporary and sophisticated female consumer, trending toward natural expression.
Package Case Study
|

Champagne labels get regal redesign

Labels with strong tactile feel combine with distinctive color schemes for luxurious presentation of French champagne brand Canard-Duchêne that helps drive differentiation at the shelf.
Feature Article
|

Black label suits Miller Genuine Draft’s global trade dress

New U.S. package design creates global consistency for Miller Genuine Draft across 60 countries and on all packaging.

Pages

Subscribe to Redesign

 

Newsletters
Don’t miss intelligence crucial to your job and business!
Click on any newsletter to view a sample. Enter your email address below to sign up!
GENERAL INTEREST

New Issue Alert

Packaging World Magazine

eClip

Breaking packaging news

Packaging Insights

Pertinent packaging issues

On the Edge Blog

Workforce Development

PACKAGE DESIGN/
DEVELOPMENT

Greener Package

Sustainable packaging

Shelf Impact

Package design strategies

Each newsletter ranges in frequency from once per month to a few times per month at most.