Redesign

Package Case Study
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Simple hair care for all reflected in redesign for PERT

Bold label graphics refresh for first 2-in-1 shampoo/conditioner product helps PERT Plus establish itself as a simple hair-care solution in a sea of micro-segmented products.
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Package Case Study
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Lip balm redesign 'fuels femininity'

Mentholatum updates the look of its Softlips brand of lip balms to appeal to a more contemporary and sophisticated female consumer, trending toward natural expression.
Package Case Study
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Champagne labels get regal redesign

Labels with strong tactile feel combine with distinctive color schemes for luxurious presentation of French champagne brand Canard-Duchêne that helps drive differentiation at the shelf.
Feature Article
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Black label suits Miller Genuine Draft’s global trade dress

New U.S. package design creates global consistency for Miller Genuine Draft across 60 countries and on all packaging.
Sam's Club vitamins
Package Case Study
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Sam's Club’s introduces Simply Right vitamin line

Reformulated vitamin and supplement line replaces Sam’s Club Member’s Mark line, using package design based on member feedback.
Package Case Study
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Sales prospects blossom with gardening pack rebranding

Moving from generic packaging to bright, bold branded packs offering product visibility helps Oasis Grower Products better market its hydroponics growing media.
Sleek, pinch-waisted bottle structures convey a flowing feminine silhouette.
Package Case Study
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'Revolutionary' package design refresh for Summer's Eve feminine hygiene products

A complete transformation for Summer’s Eve’s feminine hygiene products packaging brings brand relevancy to a new generation of users.
Package Case Study
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Dairy-free butter alternative positioned as light and bright

Family (and friends) has completed a major refresh for Pure, a premium U.K. dairy-free alternative to butter from Kerry Foods.
Greenall
Package Case Study
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U.K. gin brand gets 'radical and contemporary' refresh

For it’s 250th anniversary, Greenall’s Original London Dry Gin gets modern update, with stylized graphics meant to appeal to a younger generation of gin drinkers.
Verve_Energy_Drink
Package Case Study
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Social media input energizes Verve Energy Drink packaging redesign

Vemma employs the input of 23,000-plus Facebook followers to help design a more modern look for its aluminum can-packed energy beverages.

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