Redesign

Package Case Study
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Herbal tea redesign reflects passion for plants

Traditional Medicinals refreshes the graphics for its more than 50 herbal tea formulations with color coding for wellness needs, bold plant graphics, and friendlier copy.
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Ansell Reverse
Package Case Study
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Total makeover for Ansell personal lubricants

Structural and graphics packaging improvements earn awards.
Burgopak Sinuflash
Package Case Study
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French laboratory relaunches probiotic product

Aragan switches from a common blister/carton to a patented slider pack that offers multiple benefits.
Purex Ultra, before and after
Package Case Study
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Toilet tissue graphics blossom

Design firm takes bud of graphic design for Purex bathroom tissue packaging and brings it to full bloom for maximum impact on shelf.
Package Case Study
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P-s labels provide premium look for pickles

Switch to pressure-sensitive labels for jars of Best Maid’s pickle products provides a premium look while maintaining the brand’s heritage appeal.
FRIS Brand Union
Package Case Study
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Absolut’s Frïs recognized as winner by Glass Packaging Institute

Bottle design resembles large shard of ice and is inspired by the brand’s Nordic roots.
Casa Herradura tequila
Package Case Study
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Bottle and gift pack help reflect high-end tequila

Tequila packaging gets an upgrade from Brown-Forman’s Casa Herradura Selección Suprema tequila.
Boots No7
Package Case Study
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Boots No7 celebrates 77th anniversary with skincare relaunch

Color-coded packaging helps the pharmacy-led health and beauty group’s redesign of anti-aging products and introduction of new products in the U.S.
Consumers open the new bag from the top to access chips.
Package Case Study
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Pepperidge Farm first to market with new reclosure for Baked Naturals Cracker Chips bag

Baking and snack food company’s Baked Naturals Cracker Chips represent the first commercial application of SealTab reclose feature.
After the redesign.
Package Case Study
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Brand owner is 'fearless' with Feosol redesign

A complete redesign of the packaging graphics for the Feosol brand of iron supplements brings a modern, feminine touch to the line and makes the three-formula portfolio easier to shop.

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