Redesign

Package Case Study
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Design overhaul for auto care products

Automotive appearance and maintenance products packaging gets a redesign for its entrance into the competitive retail market.
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Package Case Study
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Sauce bottle channels modern Asia

Yau’s brand Asian cooking sauce labels get a refresh, with bright neon colors that capture the energy of a modern Asian city at night and signal fresh flavors.
Mentadent's PET toothpaste packs.
Package Case Study
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Redesigned packaging for Mentadent toothpastes

Mentadent Maximum Protection line gets new look from Milan-based brand and product design agency to stand out on store shelves.
Mederma
Package Case Study
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Redesigned skin care package overcomes daunting hurdles

By working with its branding partner, Merz Pharmaceuticals now enjoys considerable shelf appeal, despite several retail challenges.
Package Case Study
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Clarity and boldness mark new Doritos global brand identity

A simplified design with bold graphic elements to appeal to teens and young adults is launched for Doritos chip packaging, with flexibility to adapt to regional preferences.
Package Case Study
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PCR PET is central to OtterBox redesign

The outer carton boasts a ‘beautiful opaque yellow’ while the inner tray that holds the cell phone protector is made of up to 100% post-consumer recycled PET.
New intermittent-motion fill/seal equipment is used for Lundberg’s new stand-up rice pouches.
Feature Article
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Innovation drives Lundberg's new rice packaging

Stand-up, reclosable five-sided pouch provides competitive differentiation, shelf presence, and consumer benefits.
Package Case Study
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Diet Double-Cola's turn for a refresh

Ionic cola brand gets new can and carton graphics that reflect its personality—‘ a little out of the ordinary, friendly, handcrafted, and different from other big-name colas.’
Package Case Study
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Herbal tea redesign reflects passion for plants

Traditional Medicinals refreshes the graphics for its more than 50 herbal tea formulations with color coding for wellness needs, bold plant graphics, and friendlier copy.
Ansell Reverse
Package Case Study
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Total makeover for Ansell personal lubricants

Structural and graphics packaging improvements earn awards.

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