Redesign

Package Case Study
| April 17, 2012

Pacific Natural Foods expects redesign to bring a 'higher basket ring'

A brand update, with color cues for flavor, fresh product imagery, and the use of QR codes, gives Pacific Natural Foods' packaging for soup broth and non-dairy beverages a stronger, more uniform appearance on shelf.
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Package Case Study
| March 15, 2012

Simple hair care for all reflected in redesign for PERT

Bold label graphics refresh for first 2-in-1 shampoo/conditioner product helps PERT Plus establish itself as a simple hair-care solution in a sea of micro-segmented products.
Package Case Study
| March 15, 2012

Lip balm redesign 'fuels femininity'

Mentholatum updates the look of its Softlips brand of lip balms to appeal to a more contemporary and sophisticated female consumer, trending toward natural expression.
Package Case Study
| March 1, 2012

Champagne labels get regal redesign

Labels with strong tactile feel combine with distinctive color schemes for luxurious presentation of French champagne brand Canard-Duchêne that helps drive differentiation at the shelf.
Feature Article
| March 1, 2012

Black label suits Miller Genuine Draft’s global trade dress

New U.S. package design creates global consistency for Miller Genuine Draft across 60 countries and on all packaging.
Sam's Club vitamins
Package Case Study
| January 27, 2012

Sam's Club’s introduces Simply Right vitamin line

Reformulated vitamin and supplement line replaces Sam’s Club Member’s Mark line, using package design based on member feedback.
Package Case Study
| January 12, 2012

Sales prospects blossom with gardening pack rebranding

Moving from generic packaging to bright, bold branded packs offering product visibility helps Oasis Grower Products better market its hydroponics growing media.
Sleek, pinch-waisted bottle structures convey a flowing feminine silhouette.
Package Case Study
| November 11, 2011

'Revolutionary' package design refresh for Summer's Eve feminine hygiene products

A complete transformation for Summer’s Eve’s feminine hygiene products packaging brings brand relevancy to a new generation of users.
Package Case Study
| September 14, 2011

Dairy-free butter alternative positioned as light and bright

Family (and friends) has completed a major refresh for Pure, a premium U.K. dairy-free alternative to butter from Kerry Foods.
Greenall
Package Case Study
| August 30, 2011

U.K. gin brand gets 'radical and contemporary' refresh

For it’s 250th anniversary, Greenall’s Original London Dry Gin gets modern update, with stylized graphics meant to appeal to a younger generation of gin drinkers.

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