Redesign

Honest Tea group
Package Case Study
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New Honest Tea label celebrates ingredient origins

To brighten up its packaging and develop a common graphic element for all of its product lines, Honest Tea undertakes a two-year redesign project for its bottled tea.
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Package Case Study
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Pomegranate juice pack returns to its roots

After a slide in sales, U.K. juice brand Pomegreat returns to the design firm that designed its original packaging, to revive its formal visual equities.
Love Beets
Package Case Study
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Playful packs make beets more approachable

Love Beets ready-to-eat beets get a new package design that makes the traditionally hard-to-prepare vegetable more convenient and accessible for consumers.
Package Case Study
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Seventh Generation package is 'display-worthy'

When Seventh Generation redesigned the packaging for its line of four hand-wash products to make it more appealing for consumers’ counters, it saw sales double.
Package Case Study
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Building products packaging meets OSHA standard

New product packaging for USG Corp.’s line of building products handily meets the deadline for OSHA’s Global Harmonization Standard, while furthering the company’s branding strategy.
Package Case Study
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Standardized sports tape tins are sturdy, modern

SpiderTech is spinning its web of pre-cut kinesiology tape products into one, standardized packaging format to make the brand easily recognizable on shelf and provide consistent messaging.

Reusable tin keeps sports tape safe

A slim, custom-embossed tin from SpiderTech protects its pre-cut elastic sports tape in a range of athletic and workplace environments, and provides a powerful shelf presence with its contemporary, bold graphics.
Package Case Study
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Vegan brand emphasizes healthy ingredients

Nate’s Meatless of South San Francisco has updated the packaging for its meatless meatballs with clean, modern graphics and an icon that emphasizes the product’s non-GMO status.
New design
Package Case Study
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Betty is reimagined for the modern mom

A redesign for the complete Betty Crocker baking product line puts desserts in inviting kitchen contexts to appeal to the modern mom’s desire for classic values and authenticity.
Package Case Study
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Norwegian chocolate brand radiates coziness

Norway’s leading chocolate brand Freia gets a package redesign for 250 variants that brings ‘Kos,’ or coziness, to the heart of the brand.

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