Redesign

Package Case Study
| December 4, 2012

P-s labels provide premium look for pickles

Switch to pressure-sensitive labels for jars of Best Maid’s pickle products provides a premium look while maintaining the brand’s heritage appeal.
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FRIS Brand Union
Package Case Study
| November 16, 2012

Absolut’s Frïs recognized as winner by Glass Packaging Institute

Bottle design resembles large shard of ice and is inspired by the brand’s Nordic roots.
Casa Herradura tequila
Package Case Study
| November 7, 2012

Bottle and gift pack help reflect high-end tequila

Tequila packaging gets an upgrade from Brown-Forman’s Casa Herradura Selección Suprema tequila.
Boots No7
Package Case Study
| October 23, 2012

Boots No7 celebrates 77th anniversary with skincare relaunch

Color-coded packaging helps the pharmacy-led health and beauty group’s redesign of anti-aging products and introduction of new products in the U.S.
Consumers open the new bag from the top to access chips.
Package Case Study
| October 19, 2012

Pepperidge Farm first to market with new reclosure for Baked Naturals Cracker Chips bag

Baking and snack food company’s Baked Naturals Cracker Chips represent the first commercial application of SealTab reclose feature.
After the redesign.
Package Case Study
| October 12, 2012

Brand owner is 'fearless' with Feosol redesign

A complete redesign of the packaging graphics for the Feosol brand of iron supplements brings a modern, feminine touch to the line and makes the three-formula portfolio easier to shop.
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Primer
| October 11, 2012

How to work with demanding retailers

You, too, can improve communication, avoid rush jobs, keep your packaging lines flexible and delight your customers; let the experts tell you how...
Vemma Verve
Package Case Study
| July 3, 2012

Vemma rebrands with cylindrical HDPE containers

Containers for Verve! Low Carb Shot feature full-body sleeve and continuous-thread closure.
Package Case Study
| June 7, 2012

Cutex nails distinctive new package design

A taller, enlongated bottle shape, a softer pastel color palette, and a modernized logo take Cutex nail polish removal products from a commodity to premium appearance.
New packaging for Gentle Naturals Baby Therapeutics provides a more pharmaceutical feel.
Package Case Study
| June 7, 2012

Therapeutic baby care rebranded

Design firm updates colors and symbols for therapeutic baby-care brand Gentle Naturals to emphasize product trust, efficacy, therapy, and quality.

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