Redesign

A 'banana piano' diorama on the top half of the carton depicts the brand's most ownable invention.
Package Case Study
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Package brings to life tech toy possibilities

Package design firm captures the excitement of the Makey Makey computer invention kit by creating an engaging and visual interactive experience for consumers.
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Kara Errickson, Industrial Designer
Package Case Study
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Designing sustainability into OTC pharma packaging

Kara Errickson, Industrial Designer, discusses package design issues for Hyland’s 4 Kids Bumps ’n Bruises® with Arnica, an ointment stick to provide natural relief of pain, swelling, bruising, and soreness for children.
The Brawny Man now featured on paper towel packaging
Package Case Study
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The Brawny Man now featured on paper towel packaging

Updated design features graphics that demonstrate the brand’s values of toughness and strength, drawing inspiration from classic comic book heroes.
Billy1
Package Case Study
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Black Line haircare products get edgy redesign

Dramatic packaging redesign for Billy Jealousy’s Black Line of men’s grooming products expands the product’s reach to a new demographic—the younger, professional male.
Moustache1
Package Case Study
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Coffee club improves packaging for enhanced member experience

Online subscription service Moustache Coffee Club rolls out a new stand-up pouch with playful graphics for an enhanced experience that also saves the company time and money.
To increase its labeling productivity, Multi-Clean installed an automatic wipe-on labeler.
Package Case Study
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Chemicals maker meets GHS compliance, improves productivity

Cleaning products company Multi-Clean overhauls its label printing and application processes while redesigning its labels for GHS compliance, improving overall productivity by 250%.
RxBar1
Package Case Study
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‘No-B.S.’ approach to protein bar extends to packaging

A redesign of RXBAR’s protein bar packaging emphasizes the company’s commitment to whole foods by listing only the ingredients on the front of the pack.
Rishi1
Package Case Study
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‘No leaf unturned’ is guiding strategy for tea pack redesign

Packaging for exotic, loose-leaf tea brand Rishi is reinvigorated, in a new reusable tin decorated with graphics that call to mind the rich and flavorful teas inside.
Grandma Hoerner's packaging after the redesign
Package Case Study
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Preserving roots while refreshing a heritage brand

A producer of jarred apple slices, preserves, sauces, and salsa, Grandma Hoerner’s seeks to simplify and modernize its packaging while staying true to its handcrafted roots.
Agua Energy Water's current packaging
Package Case Study
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A change in direction boosts beverage’s appeal

Packaging for fruit-flavored electrolyte brand Agua Energy Water undergoes several packaging changes to find the best direction.

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