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A special birthday edition package for iodized salt will be available for a limited time in 2014.
Package Case Study
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Morton Salt Girl birthday brings brand refresh

Iconic Morton Salt packaging moves to a cleaner, simpler look to modernize the brand, while a limited-edition pack celebrates the Morton Salt Girl’s 100th birthday.
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Package Case Study
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'Dusty' Geritol graphics get reenergized

Legacy supplement brand Geritol gets package refresh designed to appeal to a younger demographic, enhance shopability, and provide a point of differentiation on shelf.
The DennyMike's brand of sauces and seasonings has been relaunched in a bold new package design along with a generous upsize in the sauce packaging.
Package Case Study
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BBQ sauce gets more sophisticated branding

A rebrand for DennyMike’s sauces and seasonings includes a refined look that reflects the products’ high-quality ingredients plus larger-sized packs at a reduced price point.
Package Case Study
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Design overhaul for auto care products

Automotive appearance and maintenance products packaging gets a redesign for its entrance into the competitive retail market.
Package Case Study
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Sauce bottle channels modern Asia

Yau’s brand Asian cooking sauce labels get a refresh, with bright neon colors that capture the energy of a modern Asian city at night and signal fresh flavors.
Mentadent's PET toothpaste packs.
Package Case Study
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Redesigned packaging for Mentadent toothpastes

Mentadent Maximum Protection line gets new look from Milan-based brand and product design agency to stand out on store shelves.
Mederma
Package Case Study
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Redesigned skin care package overcomes daunting hurdles

By working with its branding partner, Merz Pharmaceuticals now enjoys considerable shelf appeal, despite several retail challenges.
Package Case Study
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Clarity and boldness mark new Doritos global brand identity

A simplified design with bold graphic elements to appeal to teens and young adults is launched for Doritos chip packaging, with flexibility to adapt to regional preferences.
Package Case Study
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PCR PET is central to OtterBox redesign

The outer carton boasts a ‘beautiful opaque yellow’ while the inner tray that holds the cell phone protector is made of up to 100% post-consumer recycled PET.
New intermittent-motion fill/seal equipment is used for Lundberg’s new stand-up rice pouches.
Feature Article
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Innovation drives Lundberg's new rice packaging

Stand-up, reclosable five-sided pouch provides competitive differentiation, shelf presence, and consumer benefits.

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