Redesign

New design: Gluten Free
Package Case Study
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A fruitful package change

GoodBelly probiotic juice brand changes its carton graphics to emphasize the flavor appeal of its products, while paring down its probiotic message to appeal to mass-market consumers.
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Dixieland
Package Case Study
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’50s Southern relish brand gets modern makeover

Renfro Foods’ Dixieland brand of chow chow relish gets a package refresh, with a new, brighter label and printed metal closure that reference the original package design.
GG1
Package Case Study
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Redesigned sunscreen label conveys brand essence

Clearing the clutter on the label for its line of mineral-based sunscreen products, Goddess Garden Organics emphasizes the brand while organizing product benefits.
Love Beets juice in PET bottle
Package Case Study
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Beet branding extends to juice

Love Beets introduces new PET bottles for its established beet beverages and a glass container for an organic launch, with graphics consistent with its ready-to-eat beet packaging.
Fiji 1
Package Case Study
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Labels trace water’s journey from cloud to bottle

A new label design for FIJI Water uses six different back-panel labels to educate consumers on the source of the water and its journey to the final packaged product.
New design
Package Case Study
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Amway haircare rebranding brings global appeal

In a complete redesign of the packaging for its Satinique haircare line, Amway creates a vibrant, elegant, and easily navigable system expressly designed for a global audience.
Wholesome! changes its packaging graphics
Package Case Study
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New Wholesome! packaging has heart

Organic and Fair Trade sweeteners company changes its name to Wholesome!, a concept that carries through to its new package graphics.
GLBC new packaging labels
Package Case Study
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Beer labels as ‘conversation pieces’

New label designs for Great Lakes Brewing Company’s beer brands feature colorful, detailed paintings that incorporate textures and mementos from GLBC’s 27-year history.
New Weiman floor cleaner package design
Package Case Study
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New floor cleaning bottle triples Weiman’s sales

Replacing a lime-green oblong bottle with a clean, soft-edged, ergonomic container that clearly communicates the product’s use, Weiman’s new floor cleaner bottle triples sales.
The Tomato Stall logo
Package Case Study
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Rebrand adds artisanal feel to tomato products

Grower/producer of specialty tomatoes and tomato-inspired products gets package rebrand that adds sophistication and clarifies the brand and its unique provenance.

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