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Package Case Study
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Graphic redesign for Philly Cheesesteak focuses on authenticity

A complete redesign of the packaging graphics for handcrafted heat-and-serve deli sandwiches focuses on the artistic and emotive side of the brand and adds clarity and consistency.
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Package Case Study
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Beech-Nut becomes a disruptive force in baby food

Totally reformulating its products and packaging, Beech-Nut launches a 100% natural baby food in custom glass jars that let the fresh product recipes speak for themselves.
Package Case Study
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SafeSkin Kids sports wrap brand repositioned

Kimberly-Clark refreshes its SafeSkin Kids sports wrap line, with new products and with packaging that uses kid-friendly graphics while communicating efficacy to moms.
Materials Product Brief
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Huhtamaki: Redesigned paper cups

Huhtamaki redesigned its range of compostable BioWare paper cups to give the products a fresh, modern appearance whilst placing further emphasis on their green credentials.
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Package Case Study
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New packaging affirms hair brand's fashion-forward style

New packaging design for Redken Styling products includes interlocking jars, a chic black gloss background, and an electric-color coding system.
Package Case Study
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Design translates modern curry 'taste explosion'

New packaging for the Little Turban line of curry sauces takes a modern twist on traditional Indian patterns and lets the vibrant, flavorful product take center stage.
Juice+'s cylindrical bottle with dispensing closure for nutritional capsules offers consumers better value and reduces packaging waste compared to previous package.
Package Case Study
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Package redesign 'juices' Juice Plus+

Cylindrical bottle with dispensing closure for nutritional capsules offers consumers better value and reduces packaging waste compared to previous package.
Package Case Study
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Daisy updates cottage cheese pack

Colored lids and updated graphics for Daisy Brand Cottage Cheese packaging highlights ‘The Daisy Difference’: high-quality ingredients.
A special birthday edition package for iodized salt will be available for a limited time in 2014.
Package Case Study
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Morton Salt Girl birthday brings brand refresh

Iconic Morton Salt packaging moves to a cleaner, simpler look to modernize the brand, while a limited-edition pack celebrates the Morton Salt Girl’s 100th birthday.
Package Case Study
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'Dusty' Geritol graphics get reenergized

Legacy supplement brand Geritol gets package refresh designed to appeal to a younger demographic, enhance shopability, and provide a point of differentiation on shelf.

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