Promotional package

When can is chilled, the image of a bat appears in Mountain Dew green.
Package Case Study
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Color-changing ink on Mountain Dew can reveals 'Dark Knight'

A new larger, 16-oz can for Mountain Dew is available for a limited time that uses color-changing ink that turns a bat image from grey to green when the can is chilled.
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OFF THE SHELF: Beer variety pack brews multiple advantages
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OFF THE SHELF: Beer variety pack brews multiple advantages

For its Widmer Brothers beers, the Craft Brew Alliance uses a new variety-pack box that reveals up to four different 22-oz glass bottle brands inside, providing marketing differentiation and materials savings.
Miller veterans can
Package Case Study
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Miller High Life packaging helps Americans salute military veterans

Miller High Life, Iraq and Afghanistan Veterans of America, and Operation Homefront join forces to help veterans “Live the High Life.”
OWU Smiler bottle
Package Case Study
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Dual-cavity bottle helps pay tribute to Jackie Robinson

Ohio Wesleyan University first to use Smiler bottle, with a shrink label that makes the package look like a baseball.
William White
Column/Opinion
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Diet Coke design dissected

In September, Coca-Cola North America launched a stylish, limited-edition package design for fall. Here, Diet Coke brand director William White talks about the project.
Package Case Study
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Mocktail labels capture feeling of summer freedom and festivity

Kraft Foods' Crystal Light brand has launched a limited-edition product this summer in vibrant packaging designed by Landor Associates.
White Paper |

Twang Beer Salt rises above beer cooler chatter with new clip strip

Looking for a way to cut through all the promotional noise within the beer cooler aisle while increasing product visibility, display functionality and sales, Twang Partners LTD turned to WS Packaging to create an innovative point-of-purchase display for its line of Twang Beer Salt. WS Packaging created a fully recyclable, long service-life display strip that conveniently attaches to a beer cooler door.
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NO-LABEL LOOK
Package Case Study
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Savvy marketers are leaning on value-added labels

Market niches are becoming more defined, with shorter production runs. With a shift in thinking, brands can improve ‘pickup power’ via an under-leveraged portion of the package—the label.
Package Case Study
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CUPS-based printer driver

Tharo Systems, Inc., has developed a CUPS (Common UNIX Printing System) based printer driver to add printing support for the Tharo H-427, H-436, H-626, and the H-634 thermal transfer label printers, under UNIX-like operating systems.

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