Promotional package

Softlips gift pack
Package Case Study

Mentholatum touts Softlips gift packs for the holidays

Lip balm 'to and from' packs aim to entice consumers to purchase them as gifts for under $5.
44 Best Package Designs
Sign up to receive timely updates from our editors and download this e-book of our editors’ selections for most innovative package designs of the past year.

Pepsi NEX Zero comes with attached prize

Nintendo collectors will appreciate the free bonus.
Package Case Study

String cheese pouch mimics colorful Crayola pack

A back-to-school promotion pairs string cheese with the Crayola brand, resulting in colorful, crayon box-like packaging for cheese sticks.
When can is chilled, the image of a bat appears in Mountain Dew green.
Package Case Study

Color-changing ink on Mountain Dew can reveals 'Dark Knight'

A new larger, 16-oz can for Mountain Dew is available for a limited time that uses color-changing ink that turns a bat image from grey to green when the can is chilled.
OFF THE SHELF: Beer variety pack brews multiple advantages
Video |

OFF THE SHELF: Beer variety pack brews multiple advantages

For its Widmer Brothers beers, the Craft Brew Alliance uses a new variety-pack box that reveals up to four different 22-oz glass bottle brands inside, providing marketing differentiation and materials savings.
Miller veterans can
Package Case Study

Miller High Life packaging helps Americans salute military veterans

Miller High Life, Iraq and Afghanistan Veterans of America, and Operation Homefront join forces to help veterans “Live the High Life.”
OWU Smiler bottle
Package Case Study

Dual-cavity bottle helps pay tribute to Jackie Robinson

Ohio Wesleyan University first to use Smiler bottle, with a shrink label that makes the package look like a baseball.
William White

Diet Coke design dissected

In September, Coca-Cola North America launched a stylish, limited-edition package design for fall. Here, Diet Coke brand director William White talks about the project.
Package Case Study

Mocktail labels capture feeling of summer freedom and festivity

Kraft Foods' Crystal Light brand has launched a limited-edition product this summer in vibrant packaging designed by Landor Associates.
White Paper |

Twang Beer Salt rises above beer cooler chatter with new clip strip

Looking for a way to cut through all the promotional noise within the beer cooler aisle while increasing product visibility, display functionality and sales, Twang Partners LTD turned to WS Packaging to create an innovative point-of-purchase display for its line of Twang Beer Salt. WS Packaging created a fully recyclable, long service-life display strip that conveniently attaches to a beer cooler door.


Subscribe to Promotional package


Don't miss intelligence crucial to your job and business!
Click on any newsletter to view a sample. Enter your email address below to sign up!
Each newsletter ranges in frequency from once per month to a few times per month at most.