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Allegra single clamshell
Package Case Study
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Allegra trial pack delivers multiple packaging 'firsts'

Sanofi US’s Chattem consumer healthcare division launches "A"-shaped package for Allegra allergy medication.
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Softlips gift pack
Package Case Study
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Mentholatum touts Softlips gift packs for the holidays

Lip balm 'to and from' packs aim to entice consumers to purchase them as gifts for under $5.

Pepsi NEX Zero comes with attached prize

Nintendo collectors will appreciate the free bonus.
Package Case Study
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String cheese pouch mimics colorful Crayola pack

A back-to-school promotion pairs string cheese with the Crayola brand, resulting in colorful, crayon box-like packaging for cheese sticks.
When can is chilled, the image of a bat appears in Mountain Dew green.
Package Case Study
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Color-changing ink on Mountain Dew can reveals 'Dark Knight'

A new larger, 16-oz can for Mountain Dew is available for a limited time that uses color-changing ink that turns a bat image from grey to green when the can is chilled.
OFF THE SHELF: Beer variety pack brews multiple advantages
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OFF THE SHELF: Beer variety pack brews multiple advantages

For its Widmer Brothers beers, the Craft Brew Alliance uses a new variety-pack box that reveals up to four different 22-oz glass bottle brands inside, providing marketing differentiation and materials savings.
Miller veterans can
Package Case Study
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Miller High Life packaging helps Americans salute military veterans

Miller High Life, Iraq and Afghanistan Veterans of America, and Operation Homefront join forces to help veterans “Live the High Life.”
OWU Smiler bottle
Package Case Study
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Dual-cavity bottle helps pay tribute to Jackie Robinson

Ohio Wesleyan University first to use Smiler bottle, with a shrink label that makes the package look like a baseball.
William White
Column/Opinion
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Diet Coke design dissected

In September, Coca-Cola North America launched a stylish, limited-edition package design for fall. Here, Diet Coke brand director William White talks about the project.
Package Case Study
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Mocktail labels capture feeling of summer freedom and festivity

Kraft Foods' Crystal Light brand has launched a limited-edition product this summer in vibrant packaging designed by Landor Associates.

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