Promotional package

Package Case Study
| September 14, 2011

Mocktail labels capture feeling of summer freedom and festivity

Kraft Foods' Crystal Light brand has launched a limited-edition product this summer in vibrant packaging designed by Landor Associates.
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White Paper | May 10, 2011

Twang Beer Salt rises above beer cooler chatter with new clip strip

Looking for a way to cut through all the promotional noise within the beer cooler aisle while increasing product visibility, display functionality and sales, Twang Partners LTD turned to WS Packaging to create an innovative point-of-purchase display for its line of Twang Beer Salt. WS Packaging created a fully recyclable, long service-life display strip that conveniently attaches to a beer cooler door.
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NO-LABEL LOOK
Package Case Study
| November 28, 2010

Savvy marketers are leaning on value-added labels

Market niches are becoming more defined, with shorter production runs. With a shift in thinking, brands can improve ‘pickup power’ via an under-leveraged portion of the package—the label.
Package Case Study
| August 1, 2009

CUPS-based printer driver

Tharo Systems, Inc., has developed a CUPS (Common UNIX Printing System) based printer driver to add printing support for the Tharo H-427, H-436, H-626, and the H-634 thermal transfer label printers, under UNIX-like operating systems.

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