Promotional package

Absolut Electrik made its debut at Absolut’s Electrik House futuristic house party in October 2015.
Package Case Study

Absolut’s 2015 holiday bottle: It’s Electrik!

A metallic/mirror-coated bottle in silver and blue versions, inspired by electronic house music, adds festivity to winter holiday and other ‘house’ parties.
42 Best Package Designs: All New for 2016
Sign up to receive timely updates from our editors and download this e-book of our editors’ selections for most innovative package designs of the past year.
Pepsi Perfect 1
Package Case Study

Great Scott! PepsiCo recreates Back to the Future II bottle

Celebrating the 30th anniversary of the Back to the Future trilogy, PepsiCo launches a limited-edition bottle that brings to life a ‘futuristic’ Pepsi bottle featured in Part II.
For its 2012 holiday packaging, Starbucks opted to illustrate holiday moments with such characters as a Christmas caroler and an
Package Case Study

Toss the tacky, and other strategies for inspiring holiday packaging

To create holiday packaging that will enchant consumers, you need to move beyond seasonal clichés and embrace quality design that brings a bit of the unexpected.
Package Case Study

Marilyn Monroe adds vintage glam to Sexy Hair products

Sexy Hair launches a limited edition promotion for its hair styling products featuring Marilyn Monroe, with vintage photographs and a sophisticated color palette.
Package Case Study

Boxed set for Guatemalan rum encourages mixology

A limited-edition boxed set from Casa Botran includes a 50-cL rum bottle along with two 5-cL mini bottles of flavored rum that allow consumers to explore different tastes.
Shue_Unidyne 1
Package Case Study

Commemorating a classic with vintage design

A limited-edition version of the iconic Model 55 Unidyne microphone is packaged with striking graphics that draw on archival packaging and ad graphics for inspiration.
Package Case Study

Spirits bottle celebrates Lunar New Year

A special, limited-edition bottle for Johnnie Walker Blue Label Scotch whiskey employs Chinese ceramic artistry to celebrate the Year of the Ram.
Porsche 1
Package Case Study

VIP gift box for VIP Porsche owner

Porsche China creates a specialty gift box for owners of its new, limited-edition Porsche 918 Spyder to convey luxury and customer care.
Consumer with 3M Scotch Tape carton
Package Case Study

'Empty' box design delivers brand message

A seemingly empty box for 3M’s Scotch Magic Tape holds five rolls of replacement tape, emphasizing the ‘invisible’ nature of the adhesive product through packaging.
Materials Product Brief

Thermal Packaging Products: Cotton-insulated mailers and box liners

Insulated protective mailers, featuring flocked cotton insulation made from recycled textile fibers, are specifically designed for temperature control and protection of mail order shipments of natural and organic chocolate truffles, caramels, and other temperature sensitive confectionary.


Subscribe to Promotional package


Don't miss intelligence crucial to your job and business!
Click on any newsletter to view a sample. Enter your email address below to sign up!
Each newsletter ranges in frequency from once per month to a few times per month at most.