Interactive mobile marketing

Supplier News
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AIPIA names Dick de Koning new chairman

Chairman Bruno Ponsard hands the reins over to de Konig, Founding Partner of PACKZ.
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Column/Opinion
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New realities for packaging

Our traditional understanding of and approach to reality is being challenged these days.
Package Case Study
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Digital watermarking assists in Cooking Light

Time Inc.’s Cooking Light brand—including its monthly magazine and line of prepared meals for retail—prides itself on giving its consumers the tools to make it easier to get healthy, delicious meals on the table.
Materials Product Brief
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Rondo-Pak: Multi-media cartons

Innovative cartons harness the power of digital media for point-of-purchase or point-of-use consumer messaging.
Could medication adherence gains be achieved as a result of our fondness for smartphones, tablets, wearables, smartwatches, and the like?
Column/Opinion
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Apps could play role in improved patient adherence

Could medication adherence gains be achieved as a result of our fondness for smartphones, tablets, wearables, smartwatches, and the like?
Materials Product Brief
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Rondo-Pak: Digital watermarking for folding carton packaging

See it at Pharma EXPO, Booth #683, with Korber MediPak! Using mobile technologies such as InvisiMarc (IM) code, imperceptible Digital Watermarks for folding carton packaging from Rondo-Pak provide multi-media customer engagement via smartphones without taking up print space on a package, and brand authentication and anti-counterfeiting strategies as an added layer of protection.
Nick Kurkjy, Research Associate, Lux Research, Inc., examines the significance of mHealth devices and their packaging needs.
Feature Article
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Packaging and the growing mHealth device market

Nick Kurkjy, Research Associate, Lux Research, Inc., examines the significance of mHealth devices and their packaging needs.
Mobile health devices market to grow eight-fold to $41.8 Billion in 2023
News
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Mobile health devices market to grow eight-fold to $41.8 Billion in 2023

While consumer devices have recently enjoyed stronger growth, clinical devices will surge after 2018 and emerge as the long-term winner, says Lux Research.
Package Case Study
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Pepsi promo can tells consumers to 'blipp it'

Pepsi launches an interactive mobile marketing campaign around Super Bowl 2015 that lets consumers ‘blipp’ to enter sweepstakes and take a virtual picture with an NFL player.
The StoryTrigger app, launched this fall by Switch United, seeks to attact health and wellness-focused consumers with enhanced health and personal care product packaging that combines object recognition technology and interactive content.
Column/Opinion
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Turning a package into a 'content channel'

Newly launched smartphone and tablet app aims to turn packaging into an interactive experience that informs and entertains health and wellness consumers.

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