Interactive mobile marketing

Last year, A. Lassonde launched cartons of its Oasis fruit juice with an AR feature that turned the carton into a game controller for an online interactive soccer game.
Feature Article
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Translating Augmented Reality into augmented sales

Augmented Reality provides packagers with a tool to engage tech-savvy consumers at the point of sale, providing a more personal experience and elevating the shopping experience.
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Fanta Funstigator
Package Case Study
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Thermochromic inks help launch Fanta’s 'Unbottle the Fun' campaign

Temperature-sensitive ink for Fanta promotion in Australia uses two levels of activation, for bottles both in chilled and ambient temperatures.
Package Case Study
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GPS device masquerades as candy bar in new promo

Nestle U.K. & Ireland seeds its candy bar brands with six ‘GPS-enabled replica bars’ that, when activated by consumers, result in a visit from the company’s prize team.
Augmented reality engages consumers
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Augmented reality engages consumers

HP Indigo showed a way to connect physical product with content that sits on the cloud to engage customer in a whole new way.
QR codes shown on BiFruit juices from Mlekara AD Bitola.
News
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QR codes add value on the supermarket shelf

More and more food and beverage manufacturers are incorporating QR codes that give consumers background information on the product right at the supermarket shelf.
Package Design Video Shorts: The package-to-Web connection
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Package Design Video Shorts: The package-to-Web connection

Argo Tea, Snikiddy snacks, Ritz crackers, and Stonyfield yogurt are just some of the packages used by Mark Mitchell, Interact Packaging’s president and chief creative officer, to exhibit how brands are employing Web-based tools such as QR codes, Facebook, and Twitter to strengthen their relationship with consumers at the point of purchase and grow sales.  
Taking a picture of a bar code.
Feature Article
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Consumer value critical in mobile marketing success

Over the past two years, the U.S. has seen tremendous growth in the use of interactive mobile marketing technologies to connect savvy consumer brands with their increasingly mobile-enabled consumers.
Eight_OClock_new_design
Feature Article
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Social media: A communications revolution causes a packaging evolution

For better or worse, social media is changing the face of packaging.
Column/Opinion
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Smart packaging = stronger customer engagement

Ted Mininni, president of Design Force, Inc., specializing in package and licensing program design, talks about how smart packaging creates strong relationships between customer and brand.
Feature Article
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The new face of packaging

 Packaging’s basic functions are protection, utilization, and communication.

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