Interactive mobile marketing

Taking a picture of a bar code.
Feature Article
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Consumer value critical in mobile marketing success

Over the past two years, the U.S. has seen tremendous growth in the use of interactive mobile marketing technologies to connect savvy consumer brands with their increasingly mobile-enabled consumers.
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Feature Article
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Social media: A communications revolution causes a packaging evolution

For better or worse, social media is changing the face of packaging.
Column/Opinion
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Smart packaging = stronger customer engagement

Ted Mininni, president of Design Force, Inc., specializing in package and licensing program design, talks about how smart packaging creates strong relationships between customer and brand.
Feature Article
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The new face of packaging

 Packaging’s basic functions are protection, utilization, and communication.

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